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~person:"Hastings, Gerard"
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Hastings, Gerard
McDermott, Laura
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Stead, Martine
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Marketing theory
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What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
Saved in:
2
Critical issues in social marketing : a review and research agenda
Gordon, Ross
;
McDermott, Laura
;
Hastings, Gerard
- In:
The Routledge companion to nonprofit marketing
,
(pp. 333-346)
.
2008
Persistent link: https://www.econbiz.de/10003592652
Saved in:
3
The critical role of social marketing
Gordon, Ross
;
Hastings, Gerard
;
McDermott, Laura
; …
- In:
Critical marketing : defining the field
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003534551
Saved in:
4
Towards evidence-based marketing : the case of childhood obesity
Stead, Martine
;
McDermott, Laura
;
Hastings, Gerard
- In:
Marketing theory
7
(
2007
)
4
,
pp. 379-406
Persistent link: https://www.econbiz.de/10003628316
Saved in:
5
Towards evidence-based marketing : the case of childhood obesity
Stead, Martine
;
McDermott, Laura
;
Hastings, Gerard
- In:
Marketing theory
7
(
2007
)
4
,
pp. 379-406
Persistent link: https://www.econbiz.de/10009870671
Saved in:
6
International food advertising, pester power and its effects
McDermott, Laura
;
O'Sullivan, Teryy
;
Stead, Martine
; …
- In:
International journal of advertising : the quarterly …
25
(
2006
)
4
,
pp. 513-540
Persistent link: https://www.econbiz.de/10008126239
Saved in:
7
What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence
Mcdermott, Laura
;
Stead, Martine
;
Hastings, Gerard
- In:
Journal of marketing management : MM
21
(
2005
)
5-6
,
pp. 545-554
Persistent link: https://www.econbiz.de/10006956533
Saved in:
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