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~person:"Hauser, John R."
~person:"O'Cass, Aron"
~subject:"Website"
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Website
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
8
Online-Marketing
8
Dienstleistungsqualität
4
Großbritannien
4
Service quality
4
United Kingdom
4
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3
Agentenbasierte Modellierung
3
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3
Australien
3
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3
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3
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3
Electronic Commerce
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2
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2
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2
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2
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2
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2
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2
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2
Online retailing
2
Online-Handel
2
Professional sports
2
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2
Telecommunications industry
2
Telekommunikationssektor
2
Viral marketing
2
Virales Marketing
2
dynamic programming
2
website morphing
2
Advertising effects
1
Bayesian methods
1
Benutzerschnittstelle
1
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1
Beziehungsmarketing
1
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Article
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English
14
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Hauser, John R.
O'Cass, Aron
Kaiser, Ulrich
15
Law, Rob
13
Singh, Nitish
13
Law, Chun Hung Roberts
12
Urban, Glen L.
10
Lennon, Sharron J.
9
Andreopoulou, Zacharoula
8
Laroche, Michel
8
Liberali, Guilherme
8
Carlson, Jamie
7
Mazaheri, Ebrahim
7
Perrigot, Rozenn
7
Usman, Osly
7
Zahedi, Fatemeh Mariam
7
Akram, Umair
6
Bauer, Hans H.
6
Bilgihan, Anil
6
Burgess, Stephen
6
Civelek, Mustafa Emre
6
Dominic, P. D. D.
6
Ellonen, Hanna-Kaisa
6
Foroudi, Pantea
6
Head, Milena
6
Jeong, Miyoung
6
Kim, Minjeong
6
Kinne, Jan
6
Koliouska, Christiana
6
Lowry, Paul Benjamin
6
Peters, Anja
6
Rita, Paulo
6
Zhang, Ping
6
Barrio-García, Salvador del
5
Bartikowski, Boris
5
Braun, Michael
5
Cyr, Dianne J.
5
Dellaert, Benedict G. C.
5
Dennis, Charles
5
Gierl, Heribert
5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of services marketing
2
Australasian marketing journal
1
Electronic markets : the international journal on networked business
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of consumer marketing
1
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ECONIS (ZBW)
14
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1
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
2
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
3
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
4
An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth
O'Cass, Aron
;
Carlson, Jamie
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 28-36
Persistent link: https://www.econbiz.de/10009508012
Saved in:
5
Optimizing the online channel in professional sport to create trusting and loyal consumers : the role of the professional sports team brand and service quality
Carlson, Jamie
;
O'Cass, Aron
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10009706396
Saved in:
6
An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model
O'Cass, Aron
;
Carlson, Jamie
- In:
The journal of services marketing
26
(
2012
)
6
,
pp. 419-434
Persistent link: https://www.econbiz.de/10009672373
Saved in:
7
Creating commercially compelling website-service encounters : an examination of the effect of website-service interface performance components on flow experiences
Carlson, Jamie
;
O'Cass, Aron
- In:
Electronic markets : the international journal on …
21
(
2011
)
4
,
pp. 237-253
Persistent link: https://www.econbiz.de/10009405904
Saved in:
8
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
Saved in:
9
Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 112-127
Persistent link: https://www.econbiz.de/10003990882
Saved in:
10
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
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