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~person:"Heere, Bob"
~subject:"Marketing management"
~subject:"Sportorganisation"
~subject:"Sports"
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Marketing management
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16
Sports marketing
16
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9
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9
Markenführung
9
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9
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7
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branding
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Heere, Bob
Funk, Daniel C.
14
Nufer, Gerd
14
Cornwell, T. Bettina
13
Ko, Yong Jae
13
Biscaia, Rui
12
Dwyer, Brendan
12
Kunkel, Thilo
12
O'Reilly, Norm
12
Drayer, Joris
11
Jensen, Jonathan A.
11
Koronios, Konstantinos
11
Zhang, James J.
11
Breuer, Christoph
10
Bühler, André W.
10
Inoue, Yuhei
10
Kwak, Dae Hee
10
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10
Uhrich, Sebastian
10
Chadwick, Simon
9
Dickson, Geoff
9
Kim, Yu Kyoum
9
Desbordes, Michel
8
Greenwell, T. Christopher
8
Katz, Matthew
8
Pedersen, Paul M.
8
Ratten, Vanessa
8
Shapiro, Stephen L.
8
Thrassou, Alkis
8
Vrontis, Demetris
8
Cho, Heetae
7
Cobbs, Joe
7
Filo, Kevin
7
Greenhalgh, Greg
7
Koenigstorfer, Joerg
7
Lock, Daniel
7
Shuv-Ami, Avichai
7
Welty Peachey, Jon
7
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7
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Sport management review
5
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
12
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1
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
2
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
Saved in:
3
Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
4
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
5
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
6
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
7
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
8
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
9
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
10
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
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