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~person:"Heere, Bob"
~subject:"Marketing management"
~subject:"Sports"
~subject:"Werbung"
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Marketing management
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branding
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Heere, Bob
Cornwell, T. Bettina
14
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12
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11
Funk, Daniel C.
11
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11
Koronios, Konstantinos
11
O'Reilly, Norm
10
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9
Kwak, Dae Hee
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9
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8
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8
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7
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7
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7
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7
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7
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7
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6
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6
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6
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6
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6
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6
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6
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Swayne, Linda E.
6
Ahn, Taesoo
5
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5
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Sport management review
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
7
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1
Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
2
Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Lee, Seunghwan
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10012173519
Saved in:
3
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
4
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
5
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
6
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
7
Sonic branding in sport : a model for communicating brand identity through musical fit
Ballouli, Khalid
;
Heere, Bob
- In:
Sport management review
18
(
2015
)
3
,
pp. 321-330
Persistent link: https://www.econbiz.de/10011381845
Saved in:
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