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~person:"Hennig-Thurau, Thorsten"
~subject:"Brand management"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Brand management
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4
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Hennig-Thurau, Thorsten
Loureiro, Sandra Maria Correia
34
Ko, Eunju
26
Phau, Ian
26
Han, Heesup
24
Hollebeek, Linda D.
23
Sarkar, Abhigyan
23
Filieri, Raffaele
22
Bang, Nguyen
21
Melewar, T. C.
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Veloutsou, Cleopatra
18
Dwivedi, Yogesh Kumar
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Khan, Imran
16
Septianto, Felix
16
Vrontis, Demetris
16
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Foroudi, Pantea
14
Park, Jungkun
14
Paul, Justin
14
Sung, Yongjun
14
Flavián Blanco, Carlos
13
Johnson, Lester W.
13
Kunkel, Thilo
13
Rahman, Zillur
13
Rather, Raouf Ahmad
13
Romaniuk, Jenni
13
Seo, Yuri
13
Torres, Ivonne M.
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Casidy, Riza
12
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12
Kumar, Vikas
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Journal of marketing
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Journal of service research : JSR
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ECONIS (ZBW)
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1
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
2
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
3
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
4
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
5
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
6
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
7
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
8
Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Hennig-Thurau, Thorsten
;
Hofacker, Charles F.
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 237-241
Persistent link: https://www.econbiz.de/10010242287
Saved in:
9
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
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