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~person:"Hennig-Thurau, Thorsten"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Konsumentenverhalten
Social Web
11
Social web
11
Consumer behaviour
9
Internet marketing
7
Online-Marketing
7
Internet
6
Social media
5
Film industry
4
Filmwirtschaft
4
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3
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Hennig-Thurau, Thorsten
Filieri, Raffaele
19
Laroche, Michel
19
Dwivedi, Yogesh Kumar
16
Flavián Blanco, Carlos
16
Loureiro, Sandra Maria Correia
16
Hollebeek, Linda D.
13
Rita, Paulo
13
Carlson, Jamie
12
Law, Chun Hung Roberts
12
Akram, Umair
11
Belk, Russell W.
11
Bigné Alcañiz, J. Enrique
11
Casaló, Luis V.
11
Ko, Eunju
11
Rana, Nripendra P.
11
Cleveland, Mark
10
Funk, Daniel C.
10
Füller, Johann
10
Ko, Yong Jae
10
Quach, Sara
10
Veloutsou, Cleopatra
10
McLean, Graeme J.
9
Ahuja, Vandana
8
Donthu, Naveen
8
Harrigan, Paul
8
Jebarajakirthy, Charles
8
Kumar, Vikas
8
Michaelidou, Nina
8
Rather, Raouf Ahmad
8
Ruyter, Ko de
8
Seo, Yuri
8
Shapiro, Stephen L.
8
Taheri, Babak
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Tan, Yong
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Thaichon, Park
8
Thurasamy Ramayah
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Wallace, Elaine
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Balakrishnan, Janarthanan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Die Betriebswirtschaft : DBW
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of service research : JSR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
9
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1
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9
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1
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
2
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
3
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
4
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
5
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
6
Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Hennig-Thurau, Thorsten
;
Hofacker, Charles F.
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 237-241
Persistent link: https://www.econbiz.de/10010242287
Saved in:
7
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
8
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
Saved in:
9
Kundenartikulationen im Internet : virtuelle Meinungsplattformen als Herausforderung für das Marketing
Hennig-Thurau, Thorsten
;
Hansen, Ursula
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
5
,
pp. 560-580
Persistent link: https://www.econbiz.de/10001617863
Saved in:
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