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~person:"Hennig-Thurau, Thorsten"
~subject:"Markenimage"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Markenimage
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Hennig-Thurau, Thorsten
Loureiro, Sandra Maria Correia
30
Diamantopoulos, Adamantios
26
Phau, Ian
24
Filieri, Raffaele
22
Han, Heesup
21
Veloutsou, Cleopatra
20
Bang, Nguyen
19
Melewar, T. C.
18
Dwivedi, Yogesh Kumar
17
Guzman, Francisco
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Japutra, Arnold
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Ko, Eunju
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16
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14
Pelsmacker, Patrick de
14
Sreejesh, S.
14
Vrontis, Demetris
14
Das, Gopal
13
Foroudi, Pantea
13
Park, Jungkun
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Sarkar, Juhi Gahlot
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Bang Nguyen Viet
12
Bigné Alcañiz, J. Enrique
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Casaló, Luis V.
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Dens, Nathalie
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Fetscherin, Marc
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Gierl, Heribert
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Jang, Soocheong
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11
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Journal of service research : JSR
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ECONIS (ZBW)
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1
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
2
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
3
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
4
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
5
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
6
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
7
Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Hennig-Thurau, Thorsten
;
Hofacker, Charles F.
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 237-241
Persistent link: https://www.econbiz.de/10010242287
Saved in:
8
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
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