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~person:"Hernandez, Monica D."
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14
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Hernandez, Monica D.
Hernandez, Monica
19
Hernández, Mónica
15
Pudney, Stephen
15
Hancock, Ruth
14
Minor, Michael
10
Wang, Yong Jian
9
Melle Hernández, Mónica
8
Minor, Michael S.
8
Pudney, Stephen E.
7
Barker, Geraldine
5
Sutherland, Holly
5
Chapa, Sindy
4
Oyedele, Adesegun
4
Cantet, Natalia
3
Feld, Brian
3
Hernández, Monica
3
Montes, Enrique
3
Wei, Jie
3
Caballero, Rafael
2
Castillo-Duran, Magda A.
2
Garavito, Aaron
2
Garza-Rodriguez, Jorge
2
Gonzalez-Hernandez, Monica G.
2
Hernandez, Monica D
2
Kalliny, Morris
2
Maroto Acín, Juan A.
2
Minor, Michael S
2
Puente-Ortiz, Ricardo
2
Pulido, Carolina
2
Sheng, Hong
2
Vicdan, Handan
2
Acero, Camilo
1
Andriopoulos, Constantine
1
Angulo, Héctor Emilio
1
Angulo-Rodriguez, Hector E.
1
Backes, Kayla
1
Caballero, Gustavo
1
Camacho, Sayil
1
Eaton, Jonathan
1
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European journal of marketing : EJM
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young Consumers
2
Young consumers : insight and ideas for responsible marketers
2
Advertising, promotion, and new media
1
European Journal of Marketing
1
Global consumer behavior
1
International Marketing Review
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Journal of Business Research
1
Journal of consumer behaviour : an international research review
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Journal of international consumer marketing
1
Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Qualitative Market Research: An International Journal
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ECONIS (ZBW)
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OLC EcoSci
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1
Consumer culture and political ideology plots in social media campaigns
Oyedele, Adesegun
;
Hernandez, Monica D.
;
Backes, Kayla
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
Saved in:
2
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
3
Effect of intergroup-based emotions on attitude towards cross-ethnic products
Oyedele, Adesegun
;
Hernandez, Monica D.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011616110
Saved in:
4
Uncovering emotions and insights evoked by paper currency
Hernandez, Monica D.
;
Nasif, Nese
;
Malzer, Kai
;
Minor, …
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 424-433
Persistent link: https://www.econbiz.de/10011772422
Saved in:
5
Academic dishonesty using social media : a comparative study of college students from Canada and China
Hernandez, Monica D.
- In:
SAM advanced management journal : amj
80
(
2015
)
4
,
pp. 45-51
Persistent link: https://www.econbiz.de/10011421089
Saved in:
6
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
7
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
Saved in:
8
Rethinking flow : qualitative insights from Mexican cross-border shopping
Hernandez, Monica D.
;
Vicdan, Handan
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010366987
Saved in:
9
Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach
Hernandez, Monica D.
;
Vicdan, Handan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 401-406
Persistent link: https://www.econbiz.de/10010348745
Saved in:
10
Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior
Manrique Chaparro, Olga Lucía
;
Hernandez, Monica D.
; …
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010430575
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