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~person:"Herrmann, Andreas"
~person:"King, Stephen"
~person:"Olbrich, Rainer"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenartikel"
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Brand
16
Markenartikel
16
Consumer behaviour
10
Konsumentenverhalten
10
Deutschland
7
Germany
7
Brand management
6
Handelsmarke
6
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2000-2005
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German
9
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Herrmann, Andreas
King, Stephen
Olbrich, Rainer
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Sattler, Henrik
14
Bang, Nguyen
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Guzman, Francisco
12
De Chernatony, Leslie
11
Gierl, Heribert
11
Veloutsou, Cleopatra
11
Baumgarth, Carsten
10
Christodoulides, George
10
Ekinci, Yuksel
10
Esch, Franz-Rudolf
10
Johnson, Lester W.
10
Merrilees, Bill
10
Rahman, Zillur
10
Roper, Stuart
10
Trinh, Giang
10
Brodie, Roderick J.
9
Burmann, Christoph
9
Foroudi, Pantea
9
Han, Heesup
9
Kumar, Vikas
9
Paul, Justin
9
Pitt, Leyland F.
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
Valette-Florence, Pierre
9
Zarantonello, Lia
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Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
Handelsforschung
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Markenartikel : das Magazin für Markenführung
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product & brand management
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
2
Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
3
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
4
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
5
The effect of brand gender on brand equity
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
Saved in:
6
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
7
Consequences of competition between national brands and private labels : empirical results from different German outlet formats
Olbrich, Rainer
;
Grewe, Gundula
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 933-951
Persistent link: https://www.econbiz.de/10009521951
Saved in:
8
Wirkung des Mitarbeiterverhaltens auf die Markenpersönlichkeit
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 133-146
Persistent link: https://www.econbiz.de/10003743090
Saved in:
9
Handelsmarken kontra Herstellermarken
Olbrich, Rainer
;
Grewe, Gundula
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 32-38
Persistent link: https://www.econbiz.de/10003765700
Saved in:
10
Die Wirkung von Brand Communities auf die Markenloyalität : eine dynamische Analyse im Automobilmarkt
Algesheimer, René
;
Herrmann, Andreas
;
Dimpfel, Marcus
- In:
Journal of business economics : JBE
76
(
2006
)
9
,
pp. 933-958
Persistent link: https://www.econbiz.de/10003372594
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