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~person:"Herrmann, Andreas"
~person:"Roggeveen, Anne L."
~subject:"Beziehungsmarketing"
~subject:"Preismanagement"
~type:"article"
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Beziehungsmarketing
Preismanagement
Consumer behaviour
85
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18
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Herrmann, Andreas
Roggeveen, Anne L.
Han, Heesup
40
Mattila, Anna S.
38
Hollebeek, Linda D.
28
Grewal, Dhruv
23
Loureiro, Sandra Maria Correia
21
Klaus, Philipp
19
Kumar, V.
19
Prentice, Catherine
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Verhoef, Peter C.
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Bang, Nguyen
18
Hyun, Sunghyup Sean
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Rather, Raouf Ahmad
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Ahn, Jiseon
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Tanford, Sarah
16
Das, Gopal
15
Gil Saura, Irene
15
Huber, Frank
15
Khan, Imran
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Japutra, Arnold
14
Lemon, Katherine N.
14
Monroe, Kent B.
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Quach, Sara
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Sesé, F. Javier
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So, Kevin Kam Fung
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Bilgihan, Anil
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Evanschitzky, Heiner
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McDonald, Heath
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Rahman, Zillur
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Roth, Stefan
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Sreejesh, S.
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Kumar, Vikas
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Malthouse, Edward C.
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Roy, Sanjit
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Sarkar, Abhigyan
12
Spann, Martin
12
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Journal of retailing
5
Journal of business research : JBR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Handbook of research on customer engagement
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
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Journal of retailing and consumer services
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing letters : a journal of research in marketing
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Review of managerial science
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ECONIS (ZBW)
29
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1
How collective stress affects price fairness perceptions : the role of nostalgia
Xia, Lan
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
152
(
2022
),
pp. 361-371
Persistent link: https://www.econbiz.de/10013493991
Saved in:
2
From customer experience to human experience : uses of systematized and non-systematized knowledge
Roggeveen, Anne L.
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013364457
Saved in:
3
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
4
When it's too good to be true : consumers' reactions and firms' responses to unintended price mistakes
Xia, Lan
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
114
(
2020
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012257439
Saved in:
5
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
6
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
7
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
8
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
9
Enhancing customer engagement through consciousness
Ghrewal, Dhruv
;
Roggeveen, Anne L.
;
Sisodia, Rajendra
; …
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 55-64
Persistent link: https://www.econbiz.de/10011704690
Saved in:
10
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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