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~person:"Herrmann, Andreas"
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Herrmann, Andreas
Kraus, Sascha
30
Bouncken, Ricarda B.
20
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14
Lin, Chieh-Peng
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Schiereck, Dirk
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Dorfleitner, Gregor
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Kürsten, Wolfgang
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Review of managerial science
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Review of Managerial Science
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Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses
Schaffner, Dorothea
;
Mathur, Pragya
;
Maheswaran, Durairaj
; …
- In:
Review of managerial science
7
(
2013
)
4
,
pp. 417-441
Persistent link: https://www.econbiz.de/10010196976
Saved in:
2
Getting better or getting worse? : consumer repsonses to decreasing, constant, and ascending multi-dimensional price profiles
Peine, Klaus
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Review of managerial science
6
(
2012
)
1
,
pp. 81-101
Persistent link: https://www.econbiz.de/10009426189
Saved in:
3
Getting better or getting worse? : consumer repsonses to decreasing, constant, and ascending multi-dimensional price profiles
Peine, Klaus
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Review of managerial science
6
(
2012
)
1
,
pp. 81-101
Persistent link: https://www.econbiz.de/10009885072
Saved in:
4
The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke
;
Herrmann, Andreas
;
Wentzel, Daniel
; …
- In:
Review of managerial science
4
(
2010
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
Saved in:
5
The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke
;
Herrmann, Andreas
;
Wentzel, Daniel
; …
- In:
Review of managerial science
4
(
2010
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009885049
Saved in:
6
The effect of product variety on purchase probability
Heitmann, Mark
;
Herrmann, Andreas
;
Kaiser, Christian
- In:
Review of Managerial Science
1
(
2007
)
2
,
pp. 111-131
Persistent link: https://www.econbiz.de/10008515446
Saved in:
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