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~person:"Hollebeek, Linda D."
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Search: subject:"Marketing"
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Beziehungsmarketing
50
Relationship marketing
50
Consumer behaviour
41
Konsumentenverhalten
41
Customer integration
28
Kundenintegration
28
Brand management
20
Markenführung
20
Social Web
15
Social web
15
Customer engagement
13
Internet marketing
13
Online-Marketing
13
Brand image
11
Dienstleistungsqualität
11
Markenimage
11
Service quality
11
Customer satisfaction
9
Kundenzufriedenheit
9
USA
6
United States
6
Brand
5
Consumer engagement
5
Customer value
5
Kundenwert
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
Stakeholder
5
customer engagement
5
Brand loyalty
4
Markentreue
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Business-to-business marketing
3
Customer experience
3
Engagement
3
Kundenbindung
3
S-D logic
3
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Undetermined
43
Free
6
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Article
55
Book / Working Paper
6
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Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
3
Handbook
2
Handbuch
2
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Language
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English
61
Author
All
Hollebeek, Linda D.
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Kumar, V.
165
Belz, Christian
164
Backhaus, Klaus
160
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Vrontis, Demetris
104
Melewar, T. C.
102
Krafft, Manfred
101
Han, Heesup
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Published in...
All
Journal of retailing and consumer services
6
The journal of services marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing management : MM
3
Journal of service research
3
Journal of service research : JSR
3
Marketing intelligence & planning
3
Psychology & marketing
3
Handbook of research on customer engagement
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Organizations and markets in emerging economies
2
The journal of product & brand management
2
Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
Edward Elgar E-Book Archive
1
Harnessing the power of social media and web analytics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Research handbooks in business and management series
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
61
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1
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10
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61
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1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of
marketing
strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Social media
marketing
activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
3
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
6
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
7
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
8
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
9
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
10
Digital content
marketing
's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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