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~person:"Homburg, Christian"
~subject:"Absatz"
~subject:"Consumer behaviour"
~subject:"Innovation"
~type:"article"
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Absatz
Consumer behaviour
Innovation
Salespeople
11
Verkaufspersonal
11
Beziehungsmarketing
6
Erfolgsfaktor
6
Physical distribution
6
Relationship marketing
6
Selling
6
Success factor
6
Verkauf
6
Vertrieb
6
Deutschland
5
Germany
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Marketing
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5
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Marketingmanagement
4
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3
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Leistungsanreiz
3
New product development
3
Performance incentive
3
Produktentwicklung
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business-to-business marketing
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Anreiz
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Customer satisfaction
2
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Konsumentenverhalten
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Lieferantenmanagement
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Perception
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Performance-Messung
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9
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8
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Homburg, Christian
Gustafsson, Anders
10
Wieseke, Jan
10
Alavi, Sascha
8
Fildes, Robert
7
Gierl, Heribert
7
Mattila, Anna S.
7
Miao, Li
7
Rajagopal
7
Steiner, Winfried J.
7
Voorhees, Clay M.
7
Agnihotri, Raj
6
Assimakopoulos, V.
6
Calantone, Roger J.
6
Chaker, Nawar N.
6
Gedenk, Karen
6
Grewal, Dhruv
6
Hochstein, Bryan
6
Kukar-Kinney, Monika
6
Makridakis, Spyros G.
6
Pauwels, Koen
6
Spiliotis, Evangelos
6
Albers, Sönke
5
Aspara, Jaakko
5
Barone, Michael J.
5
Franses, Philip Hans
5
Friend, Scott B.
5
Gázquez-Abad, Juan Carlos
5
Habel, Johannes
5
Herrmann, Andreas
5
McColl-Kennedy, Janet R.
5
Mentzer, John T.
5
Monroe, Kent B.
5
Natter, Martin
5
Neslin, Scott A.
5
Noble, Stephanie M.
5
Paesbrugghe, Bert
5
Parvinen, Petri
5
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5
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Journal of marketing
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
9
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1
Virtual reality in new product development : insights from prelaunch
sales
forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
The catbird seat of the
sales
force : how
sales
force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
3
Motivating
sales
reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
4
Enhancing innovation commercialization through supervisor-
sales
rep fit
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 681-701
Persistent link: https://www.econbiz.de/10012107281
Saved in:
5
The contingent roles of R&D-
sales
versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
6
Configurations of marketing and
sales
: a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
7
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
8
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
9
Gestaltung und Erfolgsauswirkungen der Absatzplanung : eine branchenübergreifende empirische Analyse
Homburg, Christian
;
Artz, Martin
;
Wieseke, Jan
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
7
,
pp. 634-670
Persistent link: https://www.econbiz.de/10003774390
Saved in:
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