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~person:"Homburg, Christian"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Verkaufspersonal"
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Beziehungsmarketing
Konsumentenverhalten
Marketingmanagement
Verkaufspersonal
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
5
Supplier relationship management
5
business-to-business marketing
5
Brand management
4
Consumer behaviour
4
Deutschland
4
Firm performance
4
Germany
4
Markenführung
4
Unternehmenserfolg
4
Bundling strategy
3
Leistungsbündel
3
Marketing management
3
Relationship marketing
3
Selling
3
Theorie
3
Theory
3
Verkauf
3
Befragung
2
Brand
2
Brand image
2
Causality analysis
2
Economics of information
2
Erfolgsfaktor
2
Informationsökonomik
2
Interview
2
Kausalanalyse
2
Markenartikel
2
Markenimage
2
Salespeople
2
Success factor
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Agency theory
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Bright side
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Business ethics
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7
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3
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English
7
German
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Homburg, Christian
Kleinaltenkamp, Michael
23
Svensson, Göran
16
Ulaga, Wolfgang
11
Agnihotri, Raj
10
Kowalkowski, Christian
10
Schmitz, Christian
10
Grewal, Rajdeep
9
Lilien, Gary L.
9
Rangarajan, Deva
9
Terho, Harri
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
8
Rodríguez, Rocío
8
Sridhar, Shrihari
8
Casidy, Riza
7
Høgevold, Nils M.
7
Johnston, Wesley J.
7
Keränen, Joona
7
Schwepker, Charles H. <Jr.>
7
Ahearne, Michael
6
Eggert, Andreas
6
Ehret, Michael
6
Hofmaier, Richard
6
Kumar, V.
6
La Rocca, Antonella
6
Mohan, Mayoor
6
Naudé, Peter
6
Parvinen, Petri
6
Plinke, Wulff
6
Ritter, Thomas
6
Rodriguez, Michael
6
Adamson, Brent
5
Andersen, Poul Houman
5
Brown, Brian P.
5
Bush, Alan J.
5
Cova, Bernard
5
Dixon, Matthew
5
Good, Megan C.
5
Itani, Omar S.
5
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Journal of marketing
4
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
10
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
3
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
6
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
7
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
8
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
9
Die Kausalanalyse als Instrument zur Messung der Kundenzufriedenheit im Industriegütermarketing
Homburg, Christian
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 237-264)
.
1998
Persistent link: https://www.econbiz.de/10001299878
Saved in:
10
Messung und Management von Kundenzufriedenheit in Industriegüterunternehmen
Homburg, Christian
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 313-340)
.
1995
Persistent link: https://www.econbiz.de/10001291069
Saved in:
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