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~person:"Homburg, Christian"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Verkaufspersonal"
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Konsumentenverhalten
Marketingmanagement
Verkaufspersonal
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
5
Supplier relationship management
5
business-to-business marketing
5
Brand management
4
Consumer behaviour
4
Deutschland
4
Firm performance
4
Germany
4
Markenführung
4
Unternehmenserfolg
4
Beziehungsmarketing
3
Bundling strategy
3
Leistungsbündel
3
Marketing management
3
Relationship marketing
3
Selling
3
Theorie
3
Theory
3
Verkauf
3
Befragung
2
Brand
2
Brand image
2
Causality analysis
2
Economics of information
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Erfolgsfaktor
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Informationsökonomik
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Interview
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Kausalanalyse
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Markenartikel
2
Markenimage
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Salespeople
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Homburg, Christian
Kleinaltenkamp, Michael
17
Svensson, Göran
10
Agnihotri, Raj
9
Rangarajan, Deva
9
Schmitz, Christian
9
Di Benedetto, C. Anthony
8
Lilien, Gary L.
8
Rodríguez, Rocío
8
Terho, Harri
8
Ulaga, Wolfgang
8
Lindgreen, Adam
7
Sridhar, Shrihari
7
Ahearne, Michael
6
Grewal, Rajdeep
6
Hofmaier, Richard
6
Johnston, Wesley J.
6
Parvinen, Petri
6
Adamson, Brent
5
Bush, Alan J.
5
Dixon, Matthew
5
Høgevold, Nils M.
5
Itani, Omar S.
5
Johnson, Jeff S.
5
Klarmann, Martin
5
Mohan, Mayoor
5
Otero-Neira, Carmen
5
Plinke, Wulff
5
Pullins, Ellen
5
Schwepker, Charles H. <Jr.>
5
Alavi, Sascha
4
Backhaus, Klaus
4
Baumgarth, Carsten
4
Brown, Brian P.
4
Casidy, Riza
4
Dingus, Rebecca
4
Eggert, Andreas
4
Friend, Scott B.
4
Guo, Chiquan
4
Hughes, Douglas E.
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Journal of marketing
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
8
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
3
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
6
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
7
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
8
Messung und Management von Kundenzufriedenheit in Industriegüterunternehmen
Homburg, Christian
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 313-340)
.
1995
Persistent link: https://www.econbiz.de/10001291069
Saved in:
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