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~person:"Hutt, Michael D."
~person:"Krohmer, Harley"
~subject:"Marketing management"
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Marketing management
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Hutt, Michael D.
Krohmer, Harley
Kotler, Philip
57
Kerin, Roger A.
22
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
16
Meffert, Heribert
15
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14
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12
Rudelius, William
12
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9
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9
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9
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8
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8
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8
Sheth, Jagdish N.
8
Adeola, Ogechi
7
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7
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7
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7
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7
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7
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6
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6
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6
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6
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6
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6
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6
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6
Lim, Weng Marc
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ECONIS (ZBW)
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Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena
;
Greenberg, Daria
;
Krohmer, Harley
; …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
Saved in:
2
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
3
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
Saved in:
4
Configurations of marketing and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
5
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2007
-
International student ed., 9. ed.
Persistent link: https://www.econbiz.de/10003389132
Saved in:
6
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003349941
Saved in:
7
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2004
-
8. ed.
Persistent link: https://www.econbiz.de/10001778344
Saved in:
8
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
Saved in:
9
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
-
2001
-
7. ed
Persistent link: https://www.econbiz.de/10013467441
Saved in:
10
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
1989
-
3. ed
Persistent link: https://www.econbiz.de/10000758730
Saved in:
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