Kim, HaeJung - In: Journal of Fashion Marketing and Management: An … 16 (2012) 4, pp. 418-441
Purpose – This study aims to understand the multifaceted fashion‐brand experience. By identifying the constructs and … conceptualizing the building process of fashion‐brand experience, this study also aims to demonstrate the cognitive, affective, and … two rivaling fashion brands, this study seeks to empirically depict the exclusivity of the Korean apparel market. Design …