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~person:"Iglesias, Oriol"
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Brand management
24
Markenführung
24
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Markenimage
10
Consumer behaviour
8
Konsumentenverhalten
8
Brand architecture
7
Corporate reputation
7
Firmenimage
7
Markenarchitektur
7
Brand
5
Brand equity
5
Co-creation
5
Customer integration
5
Kundenintegration
5
Markenartikel
5
Business ethics
4
Corporate Social Responsibility
4
Corporate culture
4
Corporate social responsibility
4
Emotion
4
Unternehmensethik
4
Unternehmenskultur
4
Common method variance
3
Corporate brands
3
Customer perceived ethicality
3
Generalizability theory
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International marketing
3
Internationales Marketing
3
Lieferantenmanagement
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Spain
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Spanien
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Stakeholder
3
Supplier relationship management
3
Brand identity
2
Customer satisfaction
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Dienstleistungsqualität
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English
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Iglesias, Oriol
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
160
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Vrontis, Demetris
104
Albers, Sönke
103
Melewar, T. C.
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Global Brand Conference <11., 2016, Bradford>
1
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The journal of brand management : an international journal
6
Journal of business ethics : JOBE
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of organizational change management
2
The journal of product & brand management
2
Advances in corporate branding
1
Brands with a conscience : how to build a successful and responsible brand
1
Business & society
1
Business horizons
1
California management review
1
European journal of marketing : EJM
1
Journal of business ethics : JBE
1
Marketing Intelligence & Planning
1
Marketing Intelligence & Planning: Volume 33, Issue 2
1
Marketing intelligence & planning
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Routledge companions in business, management and marketing
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ECONIS (ZBW)
29
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29
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
The CSR imperative : how CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness
Markovic, Stefan
;
Iglesias, Oriol
;
Qiu, Yuqian
; …
- In:
Business & society
61
(
2022
)
7
,
pp. 1773-1803
Persistent link: https://www.econbiz.de/10013396347
Saved in:
3
Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Roper, Stuart
;
Iglesias, Oriol
;
Rodrigues, Clarinda
- In:
Journal of business research : JBR
96
(
2019
),
pp. 340-342
Persistent link: https://www.econbiz.de/10011981061
Saved in:
4
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
5
"Brands that do Good" : (11th global brand conference), University of Bradford School of Management
Roper, Stuart
;
Lim, Ming
;
Iglesias, Oriol
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
Saved in:
6
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
7
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
8
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
9
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
10
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
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