//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Itani, Omar S."
~person:"Iyer, Pramod"
~person:"Kumar, V."
~person:"O'Cass, Aron"
~subject:"Bayes-Statistik"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Bayes-Statistik
Markenführung
Virales Marketing
B-to-B-Marketing
26
Business-to-business marketing
26
Beziehungsmarketing
12
Relationship marketing
12
Lieferantenmanagement
10
Supplier relationship management
10
Brand management
8
Performance measurement
7
Performance-Messung
7
Marketing management
6
Marketingmanagement
6
Customer value
5
Kundenwert
5
Salespeople
5
Social Web
5
Social web
5
Verkaufspersonal
5
Betriebliche Wertschöpfung
4
Brand image
4
Firm performance
4
Markenimage
4
Selling
4
Unternehmenserfolg
4
Value creation
4
Verkauf
4
Customer integration
3
Dienstleistungssektor
3
Kundenintegration
3
Service industry
3
Australia
2
Australien
2
Cambodia
2
Consumer behaviour
2
Dienstleistungsqualität
2
Kambodscha
2
Konsumentenverhalten
2
Nachhaltige Entwicklung
2
Sales performance
2
Service quality
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Itani, Omar S.
Iyer, Pramod
Kumar, V.
O'Cass, Aron
Baumgarth, Carsten
6
Christodoulides, George
6
Binckebanck, Lars
4
Sarkar, Soumya
4
Brown, Brian P.
3
Keller, Kevin Lane
3
Nyadzayo, Munyaradzi W.
3
Salminen, Risto T.
3
Singh, Jaywant
3
Ahlert, Martin
2
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Geigenmüller, Anja
2
Henseler, Jörg
2
Homburg, Christian
2
Honal, Andrea
2
Ind, Nicholas
2
Ishii, Ryuta
2
Jalkala, Anne
2
Jensen, Stefanie
2
Jiang, Yanxin
2
Karjaluoto, Heikki
2
Keränen, Joona
2
Kikumori, Mai
2
Kleinaltenkamp, Michael
2
Kuhn, Marc
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
3
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
6
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
7
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
8
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
9
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
10
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->