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~person:"Itani, Omar S."
~person:"Iyer, Pramod"
~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Markenführung"
~subject:"Verkauf"
~subject:"Virales Marketing"
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Search: subject:"B-to-B-Marketing"
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Bayes-Statistik
Markenführung
Verkauf
Virales Marketing
B-to-B-Marketing
19
Business-to-business marketing
19
Beziehungsmarketing
11
Relationship marketing
11
Lieferantenmanagement
7
Supplier relationship management
7
Performance measurement
6
Performance-Messung
6
Brand management
5
Customer value
5
Kundenwert
5
Salespeople
5
Social Web
5
Social web
5
Verkaufspersonal
5
Betriebliche Wertschöpfung
3
Customer integration
3
Kundenintegration
3
Marketing management
3
Marketingmanagement
3
Selling
3
Value creation
3
Brand image
2
Markenimage
2
Marketing theory
2
Marketingtheorie
2
Sales performance
2
Social media
2
Viral marketing
2
Adaptive selling
1
Allocation
1
Allokation
1
B2B branding
1
B2B brands
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
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11
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English
11
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Itani, Omar S.
Iyer, Pramod
Kumar, V.
Svensson, Göran
12
Terho, Harri
9
Baumgarth, Carsten
8
Keränen, Joona
8
Christodoulides, George
7
Homburg, Christian
7
Rangarajan, Deva
7
Rodríguez, Rocío
7
Adamson, Brent
6
Agnihotri, Raj
6
Binckebanck, Lars
6
Høgevold, Nils M.
6
Parvinen, Petri
6
Schmitz, Christian
6
Grewal, Rajdeep
5
Høgevold, Nils
5
Johnson, Jeff S.
5
Kleinaltenkamp, Michael
5
Lilien, Gary L.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Salonen, Anna
5
Sharma, Arun
5
Zablah, Alex R.
5
Alavi, Sascha
4
Borgh, Michel van der
4
Burmann, Christoph
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Donthu, Naveen
4
Friend, Scott B.
4
Keller, Kevin Lane
4
Koponen, Jonna
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Pförtsch, Waldemar A.
4
Rodriguez, Michael
4
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Industrial marketing management : the international journal for industrial and high-tech firms
6
European journal of marketing
1
Journal of business-to-business marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
11
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1
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
3
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
4
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
5
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
6
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
7
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
8
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
9
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
10
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
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