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~person:"Itani, Omar S."
~person:"Jiang, Yanxin"
~person:"Kumar, V."
~subject:"Adaptive selling"
~subject:"Bayes-Statistik"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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Adaptive selling
Bayes-Statistik
Markenführung
Virales Marketing
B-to-B-Marketing
18
Business-to-business marketing
18
Beziehungsmarketing
11
Relationship marketing
11
Lieferantenmanagement
7
Supplier relationship management
7
Customer value
6
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6
Brand management
5
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5
Performance-Messung
5
Salespeople
5
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Customer integration
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Kundenintegration
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Value creation
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Brand equity
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Selling
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Value co-creation
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Viral marketing
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Itani, Omar S.
Jiang, Yanxin
Kumar, V.
Baumgarth, Carsten
6
Christodoulides, George
6
Binckebanck, Lars
4
Sarkar, Soumya
4
Brown, Brian P.
3
Keller, Kevin Lane
3
Kleinaltenkamp, Michael
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Salminen, Risto T.
3
Singh, Jaywant
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of business & industrial marketing
2
Journal of marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
9
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Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
4
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
5
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
6
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
7
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
8
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
9
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
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