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~person:"Jain, Arun K."
~person:"Johnson, Richard M."
~person:"Neal, William D."
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Jain, Arun K.
Johnson, Richard M.
Neal, William D.
Green, Paul E.
169
Krieger, Abba M.
34
Wind, Yoram
23
Robinson, Patrick J.
13
Carmone, Frank J.
12
Green, Paul E
11
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Fundamentals of marketing research ; Vol. 6
1
Journal of Advertising Research
1
Journal of advertising research
1
Journal of marketing research : JMR
1
Legends in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
2
Robustness of conjoint analysis : some Monté Carlo results
Carmone, Frank J.
;
Green, Paul E.
;
Jain, Arun K.
-
2007
Persistent link: https://www.econbiz.de/10003541559
Saved in:
3
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
4
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10006651499
Saved in:
5
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
Saved in:
6
Benefit Bundle Analysis
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of Advertising Research
40
(
2000
)
06
,
pp. 32-38
Persistent link: https://www.econbiz.de/10005120165
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