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~person:"Jansson, Hans"
~person:"Pennemann, Karin"
~person:"Sheth, Jagdish N."
~subject:"Emerging economies"
~subject:"Transnational corporation"
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Emerging economies
Transnational corporation
Internationales Marketing
27
International marketing
25
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6
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6
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Naresh K. Malhotra
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Jansson, Hans
Pennemann, Karin
Sheth, Jagdish N.
Czinkota, Michael R.
10
Ronkainen, Ilkka A.
10
Daniels, John Day
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Cavusgil, S. Tamer
6
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Swoboda, Bernhard
6
Brouthers, Lance Eliot
5
Buckley, Peter J.
5
Geringer, John Michael
5
Kotabe, Masaaki
5
Leonidou, Leonidas C.
5
Schaffmeister, Niklas
5
Steenkamp, Jan-Benedict E. M.
5
Yip, George S.
5
Aulakh, Preet S.
4
Cavusgil, Erin
4
Fuchs, Manfred
4
Grudecka, Anna
4
Kara, Ali
4
Knight, Gary A.
4
Kraus, Sascha
4
Moffett, Michael H.
4
Mohammad Falahat
4
Ogasavara, Mario Henrique
4
Quelch, John A.
4
Samiee, Saeed
4
Shoham, Aviv
4
Svensson, Roger
4
Zou, Shaoming
4
Aksoy, Lerzan
3
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3
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Institutet för Ekonomisk Forskning <Lund>
1
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Glocal marketing : think globally and act locally
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Journal of marketing
1
Marketing : ZFP ; journal of research and management
1
Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
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ECONIS (ZBW)
9
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1
International business strategy in complex markets
Jansson, Hans
-
2020
-
2nd edition
Persistent link: https://www.econbiz.de/10012605478
Saved in:
2
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
3
Retail internationalization in emerging countries : the positioning of global retail brands in China
Pennemann, Karin
-
2013
Persistent link: https://www.econbiz.de/10009758119
Saved in:
4
Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Pennemann, Karin
-
2013
Reciprocity between Retailer’s Corporate Image and Store Image -- The Effect of Perceived Brand Globalness on Retailer Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success
Persistent link: https://www.econbiz.de/10014016753
Saved in:
5
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
6
International business marketing in emerging country markets : the third wave of internationalization of firms
Jansson, Hans
-
2009
-
Paperback ed.
Persistent link: https://www.econbiz.de/10003806717
Saved in:
7
International business marketing
Jansson, Hans
- In:
Glocal marketing : think globally and act locally
,
(pp. 159-188)
.
2009
Persistent link: https://www.econbiz.de/10003884875
Saved in:
8
International business marketing in emerging country markets : the third wave of internationalization of firms
Jansson, Hans
-
2007
Persistent link: https://www.econbiz.de/10003456787
Saved in:
9
Strategier och organisation p°a avlägsna marknader : svenska industriföretag i Sydöstasien
Jansson, Hans
-
1988
Persistent link: https://www.econbiz.de/10000755114
Saved in:
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