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~person:"Japutra, Arnold"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Brand loyalty
Consumer behaviour
Social web
Brand management
21
Markenführung
21
Brand image
19
Markenimage
19
Konsumentenverhalten
18
Brand
13
Markenartikel
13
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
4
Kundenzufriedenheit
4
Brand attachment
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
Vertrauen
3
Advertising effects
2
Brand anxiety
2
Brand personality
2
Designation of origin
2
Herkunftsbezeichnung
2
International marketing
2
Internationales Marketing
2
Satisfaction
2
Trust
2
Werbewirkung
2
brand equity
2
brand loyalty
2
ideal self-congruence
2
Active brand
1
Actual self-congruence
1
Advertising
1
Aesthetic benefit
1
Aesthetics
1
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17
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Aufsatz in Zeitschrift
Article in journal
18
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English
18
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Japutra, Arnold
Loureiro, Sandra Maria Correia
33
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
22
Diamantopoulos, Adamantios
19
Veloutsou, Cleopatra
19
Hollebeek, Linda D.
18
Kunkel, Thilo
18
Sarkar, Juhi Gahlot
17
Khan, Imran
16
Valette-Florence, Pierre
16
Dens, Nathalie
15
Pelsmacker, Patrick de
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Rahman, Zillur
14
Vrontis, Demetris
14
Casidy, Riza
13
Christodoulides, George
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Park, Jungkun
12
Paul, Justin
12
Romaniuk, Jenni
12
Septianto, Felix
12
Sreejesh, S.
12
Sung, Yongjun
12
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Rather, Raouf Ahmad
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
Cova, Bernard
10
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Journal of business research : JBR
4
Journal of strategic marketing
3
Journal of retailing and consumer services
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of market research
1
International marketing review
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
18
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
6
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
7
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
10
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
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