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~person:"Jaworski, Bernard J."
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Marketing management
16
Marketingmanagement
16
Marketing
6
Market orientation
4
Marketing theory
3
Marketingtheorie
3
USA
3
United States
3
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Market research
2
Marktforschung
2
Beziehungsmarketing
1
Brand image
1
Comparison
1
Competitor orientation
1
Consumer behaviour
1
Corporate culture
1
Cross-cultural management
1
Customer orientation
1
Decision
1
Disruptive marketing strategy
1
Driving markets
1
E-commerce
1
Electronic Commerce
1
Entscheidung
1
Ethnography
1
Ethnologie
1
Ethnology
1
Feldforschung
1
Field research
1
Field work
1
Innovation
1
Innovation management
1
Innovation marketing
1
Innovationsmanagement
1
Interkulturelles Management
1
Internet
1
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Undetermined
7
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12
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9
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9
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3
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Konferenzschrift
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Collection of articles of several authors
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English
16
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Jaworski, Bernard J.
Kotler, Philip
122
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
46
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Bauer, Hans H.
32
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
McDonald, Malcolm
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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American Marketing Association
2
Summer AMA Conference <2016, Atlanta, Ga.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
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AMS review : official publication of the Academy of Marketing Science
4
Journal of marketing
2
Journal of marketing management : MM
2
Brand management ; Vol. 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing theory and applications
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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ECONIS (ZBW)
16
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1
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16
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1
Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
Saved in:
2
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
Conducting field-based, discovery-oriented research : lessons from our market orientation research experience
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011741529
Saved in:
5
Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
Saved in:
6
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
7
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
Saved in:
8
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
-
Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
-
2016
Persistent link: https://www.econbiz.de/10011701307
Saved in:
9
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
10
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
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