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~person:"Jha, Subhash"
~person:"Korchmar, Simon"
~person:"Ye, Qiang"
~subject:"Viral marketing"
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Viral marketing
Personalisierung
7
Personalization
7
Virales Marketing
7
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Online retailing
3
Online-Handel
3
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Kundenmanagement
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Produktempfehlung
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2
Unternehmen
2
Apologetic responses
1
Artificial intelligence
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China
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Jha, Subhash
Korchmar, Simon
Ye, Qiang
Kim, Jong Min
4
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3
Law, Chun Hung Roberts
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Law, Rob
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Lok, Peter
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International journal of hospitality management
3
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1
Journal of retailing
1
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ECONIS (ZBW)
7
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1
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
4
Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Lis, Bettina
;
Korchmar, Simon
-
2013
Persistent link: https://www.econbiz.de/10009706295
Saved in:
5
Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Lis, Bettina
-
2013
Einleitung -- Die klassiche Mundpropaganda (Word-of-Mouth) -- Die digitale Mundpropaganda (Electronic Word-of-Mouth) -- Glaubwürdigkeit -- Kommunikator -- Botschaft -- Normative soziale Einflüsse -- Fazit.
Persistent link: https://www.econbiz.de/10014016330
Saved in:
6
The impact of e-word-of-mouth on the online popularity of restaurants : a comparison of consumer reviews and editor reviews
Zhang, Ziqiong
;
Ye, Qiang
;
Law, Rob
;
Yijun, Li
- In:
International journal of hospitality management
29
(
2010
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10008758172
Saved in:
7
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
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