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~person:"Johansen, Trine Susanne"
~person:"Kitchen, Philip J."
~subject:"Internet"
~subject:"Marketing management"
~type:"article"
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Internet
Marketing management
Public relations
14
Öffentlichkeitsarbeit
14
Corporate culture
8
Unternehmenskultur
8
Corporate reputation
6
Firmenimage
6
Marketingmanagement
6
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5
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4
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public relations
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#Bloodnormal
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ARLAFOOD
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Accounting policy
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Beverage industry
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Johansen, Trine Susanne
Kitchen, Philip J.
Bruhn, Manfred
10
Balmer, John M. T.
4
Laurie, Sally
4
Mortimer, Kathleen
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Andersen, Sophie Esmann
3
Balmer, John M.T.
3
Camilleri, Mark Anthony
3
Esch, Franz-Rudolf
3
Fischer, Thomas M.
3
King, Stephen
3
Pozniak, Laetitia
3
Ahlers, Grit Mareike
2
Andreu, Luisa
2
Becker, Sabrina
2
Bekmeier-Feuerhahn, Sigrid
2
Boenigk, Michael
2
Branco, Manuel Castelo
2
Coombs, W. Timothy
2
Delgado, Catarina
2
Eggers, Fabian
2
Ferauge, Perrine
2
Heiden, Matthias
2
Heller, Michael
2
Hoffjann, Olaf
2
Holladay, Sherry J.
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Holtzhausen, Derina
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Isenmann, Ralf
2
Küting, Karlheinz
2
Mattila, Anna S.
2
Melewar, T. C.
2
Mustafa Mohd Hanefah
2
Papasolomou, Ioanna
2
Podnar, Klement
2
Selamat, Mohamad Hisyam
2
Sousa, Cristina
2
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Corporate communications : an international journal
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
6
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
3
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Co-creating ONE: rethinking integration within communication
Johansen, Trine Susanne
;
Andersen, Sophie Esmann
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 272-288
Persistent link: https://www.econbiz.de/10009621675
Saved in:
6
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
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