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~person:"Johnson, Lester W."
~person:"Merrilees, Bill"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenmanagement"
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Markenimage
Beziehungsmarketing
24
Relationship marketing
24
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
11
Brand management
11
Markenführung
11
Brand
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenartikel
9
Customer integration
8
Kundenintegration
8
Dienstleistungsqualität
7
Service quality
7
Internet marketing
5
Online-Marketing
5
Customer value
4
Kundenwert
4
Social Web
4
Social web
4
Dienstleistungssektor
3
Innovation
3
Mobile phone
3
Mobiltelefon
3
Perceived value
3
Service industry
3
Advertising effects
2
Betriebliche Wertschöpfung
2
Brand engagement
2
Brand loyalty
2
Brand trust
2
Branding
2
Confidence
2
Consumer brand engagement
2
Dienstleistungsmanagement
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
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Undetermined
9
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Article
11
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Article in journal
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11
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English
11
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Johnson, Lester W.
Merrilees, Bill
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Khan, Imran
8
King, Ceridwyn
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Ahn, Jiseon
5
Bilgihan, Anil
5
Hwang, Jinsoo
5
Kang, Juhee
5
Kaufmann, Hans Rüdiger
5
Kunkel, Thilo
5
Molinillo, Sebastian
5
Nyadzayo, Munyaradzi W.
5
Rather, Raouf Ahmad
5
So, Kevin Kam Fung
5
Wong, IpKin Anthony
5
Zúñiga, Miguel Ángel
5
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Published in...
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Journal of retailing and consumer services
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
11
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11
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1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
7
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
8
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
9
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
10
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
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