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~person:"Johnston, Wesley J."
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Dienstleistungsqualität"
~subject:"Market research"
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B-to-B-Marketing
Dienstleistungsqualität
Market research
Marktforschung
53
Marketing theory
32
Marketingtheorie
32
Business-to-business marketing
28
Marketing
27
Theorie
24
Theory
24
Lieferantenmanagement
20
Supplier relationship management
20
Consumer behaviour
19
Konsumentenverhalten
19
Marketingmanagement
17
Marketing management
16
Relationship marketing
16
Beziehungsmarketing
14
USA
13
United States
13
Marketingforschung
11
Naresh K. Malhotra
9
Bibliometrics
7
Bibliometrie
7
Innovation
7
Customer satisfaction
6
International marketing
6
Internationales Marketing
6
Kundenzufriedenheit
6
Brand
5
Brand image
5
Brand management
5
Markenartikel
5
Markenführung
5
Markenimage
5
Business network
4
Confidence
4
Emerging economies
4
Internet marketing
4
Online-Marketing
4
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Online availability
All
Undetermined
17
Free
1
Type of publication
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Article
42
Book / Working Paper
34
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
13
Book section
13
Lehrbuch
10
Textbook
10
Collection of articles of several authors
9
Sammelwerk
9
Reprint
3
Aufsatzsammlung
2
CD-ROM, DVD
2
Collection of articles written by one author
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
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Language
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English
76
Author
All
Johnston, Wesley J.
Malhotra, Naresh K.
Kleinaltenkamp, Michael
52
Homburg, Christian
51
Backhaus, Klaus
40
Herrmann, Andreas
36
Pepels, Werner
33
Bruhn, Manfred
32
Gustafsson, Anders
32
Hruschka, Harald
31
Kumar, V.
31
Decker, Reinhold
28
Huber, Frank
28
Bauer, Hans H.
26
Mattila, Anna S.
26
Prentice, Catherine
25
Svensson, Göran
25
Albers, Sönke
24
Han, Heesup
24
Sharma, Piyush
24
Wildner, Raimund
24
Voeth, Markus
23
Grewal, Rajdeep
22
McColl-Kennedy, Janet R.
22
Naudé, Peter
22
Sarstedt, Marko
22
Wiedmann, Klaus-Peter
22
Hildebrandt, Lutz
21
Kamakura, Wagner A.
21
Kowalkowski, Christian
21
Sheth, Jagdish N.
21
Wedel, Michel
21
Hair, Joseph F.
20
Henneberg, Stephan
20
Woodside, Arch G.
20
Baumgarth, Carsten
19
Geiger, Ingmar
19
Lindgreen, Adam
19
Grewal, Dhruv
18
Klarmann, Martin
18
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Published in...
All
Review of marketing research
11
SAGE library in marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Legends in marketing
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
The Oxford handbook of strategic sales and sales management
2
The journal of business & industrial marketing
2
Always learning
1
Business-to-business marketing management : strategies, cases and solutions
1
Creating and managing superior customer value
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of business-to-business marketing
1
Information systems research : ISR
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Business & Industrial Marketing
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of business market management : JBM
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Pearson always learning
1
Prentice-Hall international editions
1
Psychology & marketing
1
Review of marketing research , 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of personal selling & sales management : JPSSM
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
76
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1
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76
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1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Thirty years of the Journal of business & industrial
marketing
: a bibliometric analysis
Valenzuela, Leslier Maureen
;
Merigo, Jose Maria
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
Saved in:
5
Needed B2B
marketing
capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
Saved in:
6
Unit pricing and its implications for B2B
marketing
research
Johnston, Wesley J.
;
Mora Cortez, Roberto
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011822282
Saved in:
7
The future of business and industrial
marketing
and needed research
Johnston, Wesley J.
- In:
Journal of business market management : JBM
7
(
2014
)
1
,
pp. 296-300
that our predictions become less certain. Two recent predictions of the future of
marketing
serve as interesting examples. …
Persistent link: https://www.econbiz.de/10010341861
Saved in:
8
The future of B2B
marketing
theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
9
Innovation adoption and diffusion in business-to-business
marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
Saved in:
10
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
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