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~person:"Kapferer, Jean-Noël"
~person:"Merrilees, Bill"
~subject:"Brand architecture"
~subject:"Brand"
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Brand architecture
Brand
Brand management
54
Markenführung
54
Markenartikel
25
Consumer behaviour
17
Konsumentenverhalten
17
Luxury goods
16
Luxusgüter
16
Brand image
15
Markenimage
15
Markenpolitik
8
Australia
7
Australien
7
Beziehungsmarketing
7
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7
Marketingmanagement
7
Relationship marketing
7
Strategisches Management
7
Markenarchitektur
6
Brand extension
5
Markentransfer
5
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5
Corporate reputation
4
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4
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Einzelhandel
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KMU
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3
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3
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3
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Kapferer, Jean-Noël
Merrilees, Bill
Esch, Franz-Rudolf
33
Sattler, Henrik
33
Balmer, John M. T.
32
Burmann, Christoph
31
Melewar, T. C.
29
Keller, Kevin Lane
28
Baumgarth, Carsten
27
Fournier, Susan
27
De Chernatony, Leslie
26
Dawes, John
24
Phau, Ian
24
Huber, Frank
20
Bang, Nguyen
19
Sarkar, Abhigyan
19
Bruhn, Manfred
17
Fetscherin, Marc
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Foroudi, Pantea
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Guzman, Francisco
14
Hruschka, Harald
14
Ind, Nicholas
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Wiedmann, Klaus-Peter
14
Hildebrandt, Lutz
13
Japutra, Arnold
13
Langner, Tobias
13
Loureiro, Sandra Maria Correia
13
MacInnis, Deborah J.
13
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The journal of brand management : an international journal
6
The journal of product & brand management
4
Marketing intelligence & planning
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 2
1
International journal of management reviews : IJMR
1
Journal of marketing management : MM
1
Journal of personal selling & sales management : JPSSM
1
Journal of strategic management education : JSME
1
Psychology & marketing
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Revue française de gestion : hommes et techniques
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ECONIS (ZBW)
26
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1
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
2
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
3
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
4
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
5
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
6
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
7
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
8
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
9
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
10
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
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