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~person:"Kapferer, Jean-Noël"
~person:"Romaniuk, Jenni"
~subject:"Marketing management"
~subject:"USA"
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Marketing management
USA
Brand management
49
Markenführung
47
Markenartikel
32
Consumer behaviour
29
Brand
28
Konsumentenverhalten
28
Brand image
25
Markenimage
25
Luxury goods
14
Luxusgüter
14
Advertising effects
8
Markenpolitik
8
Werbewirkung
8
Werbung
7
Marketingmanagement
6
Strategisches Management
6
Advertising
5
Produktmanagement
5
Australia
4
Australien
4
Internet marketing
4
Luxury
4
Marke
4
Market share
4
Measurement
4
Messung
4
Online-Marketing
4
Strategic management
4
Unternehmen
4
Brand awareness
3
Brand equity
3
Brand name products
3
China
3
Growth
3
Luxusgut
3
Marketing
3
Product management
3
Rarity
3
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7
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English
9
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Kapferer, Jean-Noël
Romaniuk, Jenni
Keller, Kevin Lane
20
Balmer, John M. T.
16
Melewar, T. C.
15
Burmann, Christoph
14
Aaker, David A.
11
Baumgarth, Carsten
10
Laukkanen, Tommi
10
Bronnenberg, Bart J.
9
Urde, Mats
9
Burke, Marshall
8
Christodoulides, George
8
De Chernatony, Leslie
8
Dekimpe, Marnik G.
8
Dubé, Jean-Pierre
8
Heft-Neal, Sam
8
Ko, Eunju
8
O'Cass, Aron
8
Pitt, Leyland F.
8
Steenkamp, Jan-Benedict E. M.
8
Sung, Yongjun
8
Bauer, Hans H.
7
Chan-Olmsted, Sylvia M.
7
Chintagunta, Pradeep K.
7
Gupta, Suraksha
7
Kitchen, Philip J.
7
MacInnis, Deborah J.
7
Merrilees, Bill
7
Petty, Ross D.
7
Šerić, Maja
7
Adeola, Ogechi
6
Balmer, John M.T.
6
Bruhn, Manfred
6
Foroudi, Pantea
6
Fournier, Susan
6
Gierl, Heribert
6
Goldschlag, Nathan
6
Gould, Carlos F.
6
Hirvonen, Saku
6
Martínez-López, Francisco J.
6
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Journal of advertising research
3
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Journal of personal selling & sales management : JPSSM
1
Measuring and managing brands
1
Nonprofit and voluntary sector quarterly
1
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ECONIS (ZBW)
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1
All that glitters is not sold: selling a luxury
brand
outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
2
Barriers to increasing donor support : evidence on the incidence and nature of
brand
rejection
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
5
,
pp. 1007-1025
Persistent link: https://www.econbiz.de/10011382687
Saved in:
3
Behavioral
brand
loyalty and consumer
brand
associations
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 67-72
Persistent link: https://www.econbiz.de/10009720387
Saved in:
4
Comparing methods of measuring
brand
personality traits
Romaniuk, Jenni
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10003735485
Saved in:
5
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
6
De-clutter your mind : seven worries you can drop from your research agenda
Romaniuk, Jenni
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 131-133
Persistent link: https://www.econbiz.de/10009778476
Saved in:
7
The efficacy of
brand
-execution tactics in TV advertising,
brand
placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
8
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
9
Brand
attributes - "distribution outlets' in the mind
Romaniuk, Jenni
-
2009
Persistent link: https://www.econbiz.de/10003784907
Saved in:
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