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~person:"Kapferer, Jean-Noël"
~subject:"Luxury goods"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Luxury goods
Social web
Luxusgüter
8
Brand management
7
Consumer behaviour
7
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7
Markenführung
7
Brand
3
Markenartikel
3
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2
Rarity
2
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1
Beziehungsmarketing
1
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effort allocation
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fashion
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Kapferer, Jean-Noël
Ko, Eunju
17
Phau, Ian
17
Loureiro, Sandra Maria Correia
14
Rita, Paulo
9
Valette-Florence, Pierre
9
Veloutsou, Cleopatra
9
Kunkel, Thilo
8
Seo, Yuri
8
Wiedmann, Klaus-Peter
8
Atwal, Glyn
7
Bang, Nguyen
7
Cova, Bernard
7
Guzman, Francisco
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Melewar, T. C.
7
Nagasawa, Shin'ya
7
Pitt, Leyland F.
7
Septianto, Felix
7
Christodoulides, George
6
Dion, Delphine
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Park, Jungkun
6
Shimul, Anwar Sadat
6
Shukla, Paurav
6
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Harrigan, Paul
5
Heine, Klaus
5
Hennigs, Nadine
5
Husain, Rehan
5
Hyun, Sunghyup Sean
5
Kang, Juhee
5
Kaufmann, Hans Rüdiger
5
Ko, Yong Jae
5
Kumar, Jitender
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The journal of brand management : an international journal
2
The journal of product & brand management
2
Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of strategic management education : JSME
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
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1
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
2
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
3
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
4
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
5
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
6
Developing luxury brands within luxury groups : synergies without dilution?
Ijaouane, Vincent
;
Kapferer, Jean-Noël
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009490052
Saved in:
7
Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
Saved in:
8
Is CRM for luxury brands?
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
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