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~person:"Karjaluoto, Heikki"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Viral marketing"
~type:"article"
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Beziehungsmarketing
Markenimage
Viral marketing
Consumer behaviour
24
Konsumentenverhalten
24
Relationship marketing
11
Virales Marketing
7
Customer satisfaction
6
Kundenzufriedenheit
6
Innovation adoption
5
Innovationsakzeptanz
5
Mobile Business
5
Mobile business
5
Mobile communications
5
Mobilkommunikation
5
Brand management
4
Einzelhandel
4
Finland
4
Finnland
4
Markenführung
4
Retail trade
4
Brand image
3
Electronic Banking
3
Electronic banking
3
Internet marketing
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Satisfaction
3
Social Web
3
Social web
3
Attitude
2
Betriebliche Wertschöpfung
2
Customer experience
2
Customer value
2
Dienstleistungsqualität
2
Direct marketing
2
Direktmarketing
2
Emerging economies
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16
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Karjaluoto, Heikki
Han, Heesup
54
Loureiro, Sandra Maria Correia
38
Hollebeek, Linda D.
35
Mattila, Anna S.
34
Bang, Nguyen
32
Phau, Ian
30
Diamantopoulos, Adamantios
26
Kumar, V.
23
Balaji, M. S.
22
Japutra, Arnold
22
Melewar, T. C.
22
Sarkar, Abhigyan
22
Sreejesh, S.
22
Filieri, Raffaele
21
Wong, IpKin Anthony
21
Ahn, Jiseon
20
Das, Gopal
20
Gil Saura, Irene
20
Klaus, Philipp
20
Park, Jungkun
20
Prentice, Catherine
20
Dwivedi, Yogesh Kumar
19
Paul, Justin
19
Rather, Raouf Ahmad
19
Veloutsou, Cleopatra
19
Verhoef, Peter C.
19
Gierl, Heribert
18
Grewal, Dhruv
18
Khan, Imran
18
Pelsmacker, Patrick de
18
Romaniuk, Jenni
18
Walsh, Gianfranco
18
Bilgihan, Anil
17
Ekinci, Yuksel
17
Guzman, Francisco
17
Hyun, Sunghyup Sean
17
Ko, Eunju
17
Vrontis, Demetris
17
Casidy, Riza
16
Eisingerich, Andreas B
16
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Journal of retailing and consumer services
2
Journal of service theory and practice : JSTP
2
The international review of retail, distribution and consumer research
2
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business strategy and the environment
1
Contemporary issues in digital marketing
1
International journal of electronic finance : IJEF
1
International journal of retail and distribution management
1
Journal of international marketing
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
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The journal of product & brand management
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ECONIS (ZBW)
16
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
3
The antecedents and outcomes of online consumer brand experience
Konttinen, Joel
;
Karjaluoto, Heikki
;
Shaikh, Aijaz. A.
- In:
Contemporary issues in digital marketing
,
(pp. 49-60)
.
2022
Persistent link: https://www.econbiz.de/10012698273
Saved in:
4
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
5
The influence of Facebook discussions on purchase intention and word of mouth
Krasila, Henriikka
;
Karjaluoto, Heikki
;
Munnukka, Juha
- In:
Business Advancement through Technology Volume I : …
,
(pp. 137-157)
.
2022
Persistent link: https://www.econbiz.de/10013474317
Saved in:
6
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
Saved in:
7
Understanding moderating effects in increasing share-of-wallet and word-of-mouth : a case study of Lidl grocery retailer
Shaikh, Aijaz A.
;
Karjaluoto, Heikki
;
Häkkinen, Juho
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 45-53
Persistent link: https://www.econbiz.de/10011904311
Saved in:
8
Customer perceived value, satisfaction, and loyalty : the role of willingness to share information
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
27
(
2017
)
2
,
pp. 164-188
Persistent link: https://www.econbiz.de/10011704061
Saved in:
9
Unlocking behaviors of long-term service consumers : the role of action inertia
Leppäniemi, Matti
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011603070
Saved in:
10
The impact of service bundles on the mechanism through which functional value and price value affect WOM intent
Ranaweera, Chatura
;
Karjaluoto, Heikki
- In:
Journal of service management
28
(
2017
)
4
,
pp. 707-723
Persistent link: https://www.econbiz.de/10011731222
Saved in:
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