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~person:"Kassubek, Martin"
~person:"Kim, Kyung Hoon"
~person:"Maas, Peter"
~person:"Petersen, J. Andrew"
~subject:"Deutschland"
~subject:"Kundenwert"
~type:"article"
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Search: subject:"Kundenwert"
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Deutschland
Kundenwert
Customer value
26
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
7
Konsumentenverhalten
7
Marketing management
7
Marketingmanagement
7
Brand management
4
Fashion
4
Markenführung
4
Mode
4
customer equity
4
Brand image
3
Markenimage
3
Measurement
3
Messung
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Beschwerdemanagement
2
Betriebliche Wertschöpfung
2
Complaint management
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Customer equity
2
Customer integration
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Customer satisfaction
2
Customer service
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Dienstleistungsmanagement
2
Financial services
2
Finanzdienstleistung
2
Germany
2
Internet marketing
2
Kundenintegration
2
Kundenservice
2
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2
Luxury goods
2
Luxusgüter
2
Nachhaltige Entwicklung
2
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2
Online-Marketing
2
Service management
2
South Korea
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21
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5
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English
23
German
3
Author
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Kassubek, Martin
Kim, Kyung Hoon
Maas, Peter
Petersen, J. Andrew
Kumar, V.
32
Skiera, Bernd
14
Eggert, Andreas
13
Ko, Eunju
13
Kleinaltenkamp, Michael
12
Wiesel, Thorsten
11
Keränen, Joona
10
Verhoef, Peter C.
10
Frow, Pennie
9
Gallarza, Martina G.
9
Gil Saura, Irene
9
Madhani, Pankaj M.
9
Matzler, Kurt
9
Heinonen, Kristina
8
Rajagopal
8
Saarijärvi, Hannu
8
Bruhn, Manfred
7
Georgi, Dominik
7
Hadwich, Karsten
7
Neslin, Scott A.
7
Payne, Adrian
7
Ulaga, Wolfgang
7
Venkatesan, Rajkumar
7
Bolton, Ruth N.
6
Bradlow, Eric T.
6
Brodie, Roderick J.
6
Edvardsson, Bo
6
Grönroos, Christian
6
Haenlein, Michael
6
Hammerschmidt, Maik
6
Leone, Robert P.
6
Rintamäki, Timo
6
Rust, Roland T.
6
Tarasi, Crina O.
6
Albadvi, Amir
5
Bauer, Hans H.
5
Fader, Peter
5
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Journal of business research : JBR
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
2
Customer engagement marketing
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Risk management and insurance review
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
26
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26
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1
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Sustainable fashion index model and its implication
Wang, Huanzhang
;
Liu, Honglei
;
Kim, Sang Jin
;
Kim, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
Saved in:
4
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
5
Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Spec...
Di Benedetto, C. Anthony
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
Saved in:
6
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
7
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
8
The contributions of firm innovativeness to customer value in purchasing behavior
Kim, Jaesu
;
Kim, Kyung Hoon
;
Garrett, Tony C.
;
Jung, Heonsoo
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10010511291
Saved in:
9
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Saved in:
10
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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