//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kassubek, Martin"
~person:"Ko, Eunju"
~person:"Maas, Peter"
~subject:"Deutschland"
~subject:"Financial services"
~subject:"Kundenwert"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenwert"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Financial services
Kundenwert
Customer value
20
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
6
Markenführung
6
Fashion
5
Mode
5
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Customer equity
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
customer equity
3
Betriebliche Wertschöpfung
2
Brand image
2
China
2
Customer integration
2
Customer satisfaction
2
Dienstleistungsmanagement
2
Finanzdienstleistung
2
Germany
2
Innovation
2
Kundenintegration
2
Kundenzufriedenheit
2
Markenimage
2
SPA brand
2
Service management
2
South Korea
2
Südkorea
2
Value creation
2
Advertising effects
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
3
Book section
3
Conference paper
1
Konferenzbeitrag
1
Language
All
English
18
German
2
Author
All
Kassubek, Martin
Ko, Eunju
Maas, Peter
Kumar, V.
32
Skiera, Bernd
14
Eggert, Andreas
13
Kleinaltenkamp, Michael
12
Kim, Kyung Hoon
11
Wiesel, Thorsten
11
Gallarza, Martina G.
10
Keränen, Joona
10
Verhoef, Peter C.
10
Frow, Pennie
9
Gil Saura, Irene
9
Madhani, Pankaj M.
9
Matzler, Kurt
9
Heinonen, Kristina
8
Petersen, J. Andrew
8
Rajagopal
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Neslin, Scott A.
7
Payne, Adrian
7
Ulaga, Wolfgang
7
Bolton, Ruth N.
6
Bradlow, Eric T.
6
Brodie, Roderick J.
6
Bruhn, Manfred
6
Edvardsson, Bo
6
Georgi, Dominik
6
Grönroos, Christian
6
Hadwich, Karsten
6
Haenlein, Michael
6
Hammerschmidt, Maik
6
Leone, Robert P.
6
McColl-Kennedy, Janet R.
6
Rintamäki, Timo
6
Rust, Roland T.
6
Tarasi, Crina O.
6
Ahn, Jiseon
5
Albadvi, Amir
5
more ...
less ...
Published in...
All
Journal of business research : JBR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
1
International marketing : emerging markets
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Psychology & marketing
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Risk management and insurance review
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
4
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
5
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
6
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
7
Understanding luxury disposition
Lee, Miah
;
Ko, Eunju
;
Lee, Seulgi
;
Kim, Kyulim
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 467-480
Persistent link: https://www.econbiz.de/10010527135
Saved in:
8
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 59-87)
.
2014
Persistent link: https://www.econbiz.de/10010359525
Saved in:
9
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
10
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->