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~person:"Kassubek, Martin"
~person:"Maas, Peter"
~person:"Petersen, J. Andrew"
~subject:"Beschwerdemanagement"
~subject:"Deutschland"
~subject:"Kundenwert"
~type:"article"
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Search: subject:"Kundenwert"
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Beschwerdemanagement
Deutschland
Kundenwert
Customer value
15
Beziehungsmarketing
10
Relationship marketing
10
Marketing management
4
Marketingmanagement
4
Betriebliche Wertschöpfung
2
Complaint management
2
Consumer behaviour
2
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2
Dienstleistungsmanagement
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Germany
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Customer acquisition
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Distance selling
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1
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10
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5
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English
12
German
3
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Kassubek, Martin
Maas, Peter
Petersen, J. Andrew
Kumar, V.
32
Skiera, Bernd
14
Eggert, Andreas
13
Ko, Eunju
13
Kleinaltenkamp, Michael
12
Kim, Kyung Hoon
11
Wiesel, Thorsten
11
Gallarza, Martina G.
10
Keränen, Joona
10
Verhoef, Peter C.
10
Frow, Pennie
9
Gil Saura, Irene
9
Madhani, Pankaj M.
9
Matzler, Kurt
9
Heinonen, Kristina
8
Rajagopal
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Neslin, Scott A.
7
Payne, Adrian
7
Ulaga, Wolfgang
7
Bolton, Ruth N.
6
Bradlow, Eric T.
6
Brodie, Roderick J.
6
Bruhn, Manfred
6
Edvardsson, Bo
6
Georgi, Dominik
6
Grönroos, Christian
6
Hadwich, Karsten
6
Haenlein, Michael
6
Hammerschmidt, Maik
6
Leone, Robert P.
6
McColl-Kennedy, Janet R.
6
Rintamäki, Timo
6
Rust, Roland T.
6
Tarasi, Crina O.
6
Ahn, Jiseon
5
Albadvi, Amir
5
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Journal of marketing
2
Customer engagement marketing
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Risk management and insurance review
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
2
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
3
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
4
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 59-87)
.
2014
Persistent link: https://www.econbiz.de/10010359525
Saved in:
5
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
6
Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Pankalla, Lars
; …
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10003989259
Saved in:
7
Customer Value bei Dienstleistungen : Managementherausforderungen zwischen interner und externer Kundenorientierung
Bühler, Pascal
;
Cachelin, Joël Luc
;
Maas, Peter
- In:
Serviceorientierung im Unternehmen : Forum …
,
(pp. 103-129)
.
2010
Persistent link: https://www.econbiz.de/10003943224
Saved in:
8
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
9
How insurance brokers create value : a functional approach
Maas, Peter
- In:
Risk management and insurance review
13
(
2010
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003967564
Saved in:
10
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
1
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