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~person:"Keller, Kevin Lane"
~person:"Kitchen, Philip J."
~person:"Rohm, Andrew J."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketingmanagement
78
Marketing management
70
Brand management
29
Markenführung
29
Marketing
29
Marketingtheorie
18
Marketing theory
17
Consumer behaviour
13
Kommunikation
11
USA
11
United States
11
Communication
10
Theorie
10
Theory
10
Brand image
9
Markenimage
9
Produktmanagement
6
Advertising
5
Competitive strategy
5
Corporate reputation
5
Firmenimage
5
Management
5
Product management
5
Werbung
5
Wettbewerbsstrategie
5
Brand extension
4
China
4
Markenartikel
4
Markenpolitik
4
Markentransfer
4
Mobile communications
4
Mobilkommunikation
4
Strategisches Management
4
Europa
3
Innovation adoption
3
Innovationsakzeptanz
3
Luxury goods
3
Luxusgüter
3
Mobile Business
3
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Article
12
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1
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Article in journal
8
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8
Aufsatz im Buch
4
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4
Reprint
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
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1
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English
13
Author
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Keller, Kevin Lane
Kitchen, Philip J.
Rohm, Andrew J.
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Krishna, Aradhna
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
Schmidt, Klaus M.
5
Schultz, Don E.
5
Sultan, Fareena
5
Thomas, Sujo
5
Wilde, Klaus D.
5
Albers, Sönke
4
Bang, Nguyen
4
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Measuring and managing brands
3
Brand management ; Vol. 2
1
Business horizons
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing intelligence & planning
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of consumer marketing
1
The journal of product & brand management
1
Thunderbird international business review
1
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ECONIS (ZBW)
13
Showing
1
-
10
of
13
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date (newest first)
date (oldest first)
1
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
3
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
4
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
5
Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Huang, Suping
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
7
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
8
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
10
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
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