//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
~person:"Perreault, William D."
~subject:"Corporate reputation"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
USA
Marketing management
53
Marketingmanagement
53
Marketing
25
Marketing theory
23
Marketingtheorie
23
Brand management
18
Markenführung
18
Theorie
13
Theory
13
United States
13
Brand image
7
International marketing
7
Internationales Marketing
7
Markenimage
7
Consumer behaviour
6
Konsumentenverhalten
6
Produktmanagement
6
Competitive strategy
5
Product management
5
Wettbewerbsstrategie
5
Brand extension
4
Markenartikel
4
Markenpolitik
4
Markentransfer
4
Strategisches Management
4
Europa
3
Firmenimage
3
Management
3
Brand architecture
2
Europe
2
Markenarchitektur
2
Markenname
2
Value analysis
2
Wertanalyse
2
Advertising
1
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
more ...
less ...
Type of publication
All
Book / Working Paper
12
Article
4
Type of publication (narrower categories)
All
Lehrbuch
9
Textbook
9
Glossar enthalten
6
Glossary included
6
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
CD-ROM, DVD
1
Case study
1
Collection of articles of several authors
1
Conference proceedings
1
Fallstudie
1
Fallstudiensammlung
1
Konferenzschrift
1
Reprint
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
16
Author
All
Keller, Kevin Lane
Perreault, William D.
Kotler, Philip
16
Balmer, John M. T.
14
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Podnar, Klement
7
Balmer, John M.T.
6
Kitchen, Philip J.
6
Melewar, T. C.
6
Mothersbaugh, David L.
6
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Foroudi, Pantea
4
Greyser, Stephen A.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Alpert, Frank
3
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Burghausen, Mario
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Damania, Richard
3
Day, George S.
3
Duncan, Delbert J.
3
more ...
less ...
Institution
All
American Marketing Association
1
Published in...
All
Brand management ; Vol. 1
1
European journal of marketing : EJM
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The Irwin series in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
2
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
6
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
7
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
8
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
9
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
10
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->