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~person:"Keller, Kevin Lane"
~person:"Perreault, William D."
~subject:"Innovation management"
~subject:"United States"
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Innovation management
United States
Marketingmanagement
60
Marketing management
52
Marketing
29
Marketing theory
24
Marketingtheorie
24
Brand management
18
Markenführung
18
Theorie
14
Theory
14
USA
13
Brand image
7
International marketing
7
Internationales Marketing
7
Markenimage
7
Consumer behaviour
6
Konsumentenverhalten
6
Produktmanagement
6
Competitive strategy
5
Management
5
Product management
5
Wettbewerbsstrategie
5
Brand extension
4
Markenartikel
4
Markenpolitik
4
Markentransfer
4
Strategisches Management
4
Corporate reputation
3
Europa
3
Firmenimage
3
Brand architecture
2
China
2
Europe
2
Markenarchitektur
2
Markenname
2
Marketing.
2
Strategische Planung
2
Value analysis
2
Wertanalyse
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9
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English
13
Author
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Keller, Kevin Lane
Perreault, William D.
Kotler, Philip
16
Kaiser, Harry M.
12
Pfeffermann, Nicole
11
Hawkins, Del I.
8
Hult, G. Tomas M.
7
Kumar, V.
7
Brem, Alexander
6
Mothersbaugh, David L.
6
Herstatt, Cornelius
5
Newman, Bruce I.
5
Song, Michael
5
Varadarajan, Rajan
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Bruhn, Manfred
4
Calantone, Roger J.
4
Day, George S.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Jaworski, Bernard J.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Pauwels, Koen
4
Ahlers, Grit Mareike
3
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Clement, Michel
3
Damania, Richard
3
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Institution
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American Marketing Association
1
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Brand management ; Vol. 1
1
European journal of marketing : EJM
1
Measuring and managing brands
1
The Irwin series in marketing
1
Source
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ECONIS (ZBW)
13
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1
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
2
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
6
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
7
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
8
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
9
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
10
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
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