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~person:"Keller, Kevin Lane"
~person:"Perreault, William D."
~subject:"USA"
~subject:"Wettbewerbsstrategie"
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USA
Wettbewerbsstrategie
Marketing management
53
Marketingmanagement
53
Marketing
25
Marketing theory
23
Marketingtheorie
23
Brand management
18
Markenführung
18
Theorie
13
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13
United States
13
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7
International marketing
7
Internationales Marketing
7
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5
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18
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Keller, Kevin Lane
Perreault, William D.
Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Mothersbaugh, David L.
6
Hult, G. Tomas M.
5
Newman, Bruce I.
5
Song, Michael
5
Varadarajan, Rajan
5
Armstrong, Gary
4
Benkenstein, Martin
4
Best, Roger J.
4
Boyd, Harper W.
4
Carpenter, Gregory S.
4
Day, George S.
4
Douglas, Susan P.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hooley, Graham J.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lehmann, Donald R.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Morgan, Neil A.
4
Pehrsson, Anders
4
Rajagopal
4
Trout, Jack
4
Van Wassenhove, Luk N.
4
Alpert, Frank
3
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Blythe, Jim
3
Boone, Louis E.
3
Boulding, William
3
Bresnahan, Timothy F.
3
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American Marketing Association
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Brand management ; Vol. 1
1
European journal of marketing : EJM
1
Measuring and managing brands
1
The Irwin series in marketing
1
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ECONIS (ZBW)
18
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1
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
2
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
3
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
Saved in:
4
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
5
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
6
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
8
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
9
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
10
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
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