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~person:"Keller, Kevin Lane"
~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing management"
~subject:"Marketing theory"
~type_genre:"Book section"
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Marketingmanagement
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Keller, Kevin Lane
Bruhn, Manfred
18
Meffert, Heribert
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Esch, Franz-Rudolf
12
Kirchgeorg, Manfred
10
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8
Kotler, Philip
8
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7
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5
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5
Kumar, V.
5
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5
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5
Ratten, Vanessa
5
Schultz, Don E.
5
Siems, Florian
5
Vaih-Baur, Christina
5
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4
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Measuring and managing brands
3
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Does marketing need reform? : fresh perspectives on the future
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
7
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
5
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
6
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
7
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
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