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~person:"Keller, Kevin Lane"
~subject:"Firmenimage"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
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Firmenimage
Marketing management
Brand management
36
Markenführung
36
Brand image
25
Markenimage
25
Consumer behaviour
20
Konsumentenverhalten
20
Brand
19
Markenartikel
19
Brand extension
6
Markentransfer
6
Marketingmanagement
6
Advertising
4
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4
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3
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Measurement
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Brand architecture
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International marketing
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Internationales Marketing
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Keller, Kevin Lane
Melewar, T. C.
29
Balmer, John M. T.
19
Foroudi, Pantea
15
Bang, Nguyen
13
Gupta, Suraksha
10
Baumgarth, Carsten
9
Laukkanen, Tommi
9
Merrilees, Bill
9
Urde, Mats
9
Esch, Franz-Rudolf
8
Kitchen, Philip J.
8
O'Cass, Aron
8
Ko, Eunju
7
Šerić, Maja
7
Abratt, Russell
6
Adeola, Ogechi
6
Dennis, Charles
6
Hirvonen, Saku
6
Iglesias, Oriol
6
Kim, Kyung Hoon
6
Miller, Dale
6
Mingione, Michela
6
Reijonen, Helen
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Bang Nguyen Viet
5
Becker, Kip
5
Burmann, Christoph
5
Foroudi, Mohammad Mahdi
5
Gierl, Heribert
5
Gil Saura, Irene
5
Greyser, Stephen A.
5
Hinson, Robert
5
Ind, Nicholas
5
Loureiro, Sandra Maria Correia
5
Meffert, Heribert
5
Pitt, Leyland F.
5
Sharifah Faridah Syed Alwi
5
Tomczak, Torsten
5
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Measuring and managing brands
3
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
European journal of marketing : EJM
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Source
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ECONIS (ZBW)
7
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1
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
2
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
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