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~person:"Keränen, Joona"
~person:"Kumar, V."
~person:"Nyadzayo, Munyaradzi W."
~subject:"Relationship marketing"
~subject:"Simulation"
~subject:"Supplier relationship management"
~subject:"Unternehmensdienstleistung"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Simulation
Supplier relationship management
Unternehmensdienstleistung
B-to-B-Marketing
31
Business-to-business marketing
31
Lieferantenmanagement
19
Beziehungsmarketing
15
Customer value
11
Kundenwert
11
Brand management
7
Markenführung
7
Betriebliche Wertschöpfung
6
Consumer behaviour
6
Konsumentenverhalten
6
Selling
6
Value creation
6
Verkauf
6
Brand image
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
E-commerce
4
Electronic Commerce
4
B2B
3
B2B branding
3
Business services
3
Value-based selling
3
B2B markets
2
Brand
2
Business markets
2
Customer value assessment
2
Emerging economies
2
Emerging markets
2
Franchisor competence
2
Freie Berufe
2
Innovation
2
KMU
2
Markenartikel
2
Marketing
2
Marketing theory
2
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21
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21
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English
23
Author
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Keränen, Joona
Kumar, V.
Nyadzayo, Munyaradzi W.
Kleinaltenkamp, Michael
21
Svensson, Göran
20
Kowalkowski, Christian
14
Naudé, Peter
14
Ulaga, Wolfgang
13
Johnston, Wesley J.
10
Sharma, Arun
10
Sharma, Piyush
9
Terho, Harri
9
Agnihotri, Raj
8
Casidy, Riza
8
Corsaro, Daniela
8
Henneberg, Stephan
8
Homburg, Christian
8
Høgevold, Nils M.
8
Jacob, Frank
8
La Rocca, Antonella
8
Rodríguez, Rocío
8
Schmitz, Christian
8
Sridhar, Shrihari
8
Brennan, Ross
7
Grewal, Rajdeep
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rangarajan, Deva
7
Backhaus, Klaus
6
Christodoulides, George
6
Høgevold, Nils
6
Itani, Omar S.
6
Jalkala, Anne
6
Krafft, Manfred
6
Lindgreen, Adam
6
Otero-Neira, Carmen
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Ulkuniemi, Pauliina
6
Voeth, Markus
6
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of marketing research : JMR
2
The journal of business & industrial marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Legends in marketing
1
MIT sloan management review
1
Management decision : MD
1
The journal of product & brand management
1
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ECONIS (ZBW)
23
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
3
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
4
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
5
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
6
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
7
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
8
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
9
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
Prior, Daniel D.
;
Keränen, Joona
;
Koskela, Sami
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 131-147
Persistent link: https://www.econbiz.de/10012128008
Saved in:
10
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
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