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~person:"Khan, Imran"
~person:"Loureiro, Sandra Maria Correia"
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
~subject:"Brand"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Brand
Relationship marketing
27
Consumer behaviour
25
Konsumentenverhalten
24
Brand management
17
Customer satisfaction
17
Kundenzufriedenheit
17
Markenführung
17
Brand image
15
Markenimage
15
Brand loyalty
14
Markenartikel
10
Markentreue
8
Dienstleistungsqualität
7
Service quality
7
Confidence
5
Customer loyalty
5
Vertrauen
5
Brand satisfaction
4
Customer retention
4
Einzelhandel
4
Gambling
4
Glücksspiel
4
Holiday behaviour
4
Internet marketing
4
Kundenbindung
4
Kundenbindungsprogramm
4
Loyalty program
4
Online-Marketing
4
Retail trade
4
Social Web
4
Social web
4
Urlaubsverhalten
4
Age group
3
Altersgruppe
3
Brand experience
3
CSR
3
Corporate Social Responsibility
3
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English
28
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Khan, Imran
Loureiro, Sandra Maria Correia
Wong, IpKin Anthony
Han, Heesup
33
Prentice, Catherine
14
Tanford, Sarah
14
Gil Saura, Irene
13
Mattila, Anna S.
13
Dawes, John
12
Verhoef, Peter C.
12
Bijmolt, Tammo H. A.
11
Bilgihan, Anil
10
Rather, Raouf Ahmad
10
Japutra, Arnold
9
Kim, Wansoo
9
Molinillo, Sebastian
9
Raab, Carola
9
Zolfaghari, Saeed
9
Aksoy, Lerzan
8
Bang, Nguyen
8
Hyun, Sunghyup Sean
8
Keiningham, Timothy
8
Makanyeza, Charles
8
Palmatier, Robert W.
8
Rubio Benito, Natalia
8
Bazargan, Amirhossein
7
Casidy, Riza
7
Das, Gopal
7
Foroudi, Pantea
7
Hollebeek, Linda D.
7
Ieva, Marco
7
Meyer-Waarden, Lars
7
Rahman, Zillur
7
Ramaseshan, B.
7
Roberts-Lombard, Mornay
7
Rodríguez del Bosque, Ignacio A.
7
Steinhoff, Lena
7
Thurasamy Ramayah
7
Trinh, Giang
7
Šerić, Maja
7
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Journal of travel and tourism marketing
4
International journal of hospitality management
3
Journal of retailing and consumer services
3
Journal of business research : JBR
2
The journal of product & brand management
2
Cogent business & management
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
Tourism management : research, policies, practice
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
28
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
The role of relationship quality and
loyalty
program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
3
Gender,
loyalty
card membership, age, and critical incident recovery : do they moderate experience-
loyalty
relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
4
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
5
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
6
Service brand coolness in the construction of brand
loyalty
: a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
8
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
9
Connecting the dots between CSR and brand
loyalty
: the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
10
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
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