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~person:"Khare, Arpita"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Theorie"
~subject:"USA"
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B-to-B-Marketing
Theorie
USA
Marketing
221
Beziehungsmarketing
145
Relationship marketing
145
Marketingmanagement
130
Marketing management
126
Consumer behaviour
121
Konsumentenverhalten
121
Theory
120
Marktforschung
110
Market research
100
Deutschland
89
Germany
87
Brand management
59
Markenführung
59
Marketing theory
58
Marketingtheorie
58
Kundenwert
43
Marketingforschung
40
Customer value
39
Business-to-business marketing
33
United States
31
India
29
Indien
29
Lieferantenmanagement
27
Strategisches Management
27
Supplier relationship management
27
Brand image
26
Markenimage
26
Customer satisfaction
25
Kundenzufriedenheit
25
Online-Marketing
25
Unternehmen
23
Internet marketing
22
Measurement
22
Messung
22
Kommunikation
21
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20
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1
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Language
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German
96
English
71
Author
All
Khare, Arpita
Kumar, V.
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
110
Homburg, Christian
105
Meffert, Heribert
92
Kleinaltenkamp, Michael
83
Huber, Frank
65
Backhaus, Klaus
62
Herrmann, Andreas
60
Lambertini, Luca
59
Ahlert, Dieter
56
Bauer, Hans H.
56
Albers, Sönke
54
Peitz, Martin
48
Kotler, Philip
47
Burmann, Christoph
41
Diller, Hermann
39
Hruschka, Harald
38
Anderson, Simon P.
37
Fritz, Wolfgang
37
Helpman, Elhanan
36
Matsushima, Noriaki
36
Franses, Philip Hans
35
Berry, Steven
34
Krafft, Manfred
34
Voeth, Markus
34
Kuß, Alfred
33
Stauss, Bernd
33
Esch, Franz-Rudolf
32
Benkenstein, Martin
30
Swoboda, Bernhard
30
Tomczak, Torsten
29
Weiber, Rolf
29
Kind, Hans Jarle
28
Baumgarth, Carsten
27
Decker, Reinhold
27
Gierl, Heribert
27
Carlton, Dennis W.
26
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Duncker & Humblot
4
Gottfried Wilhelm Leibniz Universität Hannover
2
INSEAD
1
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Schriftenreihe Marketing, Management
11
Journal of marketing
8
SAGE library in marketing
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of marketing research : JMR
4
Review of marketing research
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of international marketing
2
Legends in marketing
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Springer eBook Collection / Business and Economics
2
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Emerald insight
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of research on customer equity in marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of business competition and growth : IJBCG
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kohlhammer-Edition Marketing
1
Lehrbuch
1
M-und-P-Schriftenreihe für Wissenschaft und Forschung
1
MIT sloan management review
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ECONIS (ZBW)
167
Showing
1
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167
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date (oldest first)
1
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
In the sense of product and communication design : investigating the role of sensory-related design benefits in
marketing
management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
6
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
7
Integrating theory and practice in
marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
8
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
9
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
10
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
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