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~person:"Khare, Arpita"
~person:"Lee, Hyun-hwa"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Beziehungsmarketing
Celebrity
Green clothing
Implicit measurement
Konsumentenverhalten
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Marketing
206
Theory
101
Consumer behaviour
97
Marketingmanagement
92
Deutschland
89
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89
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88
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87
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84
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68
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47
Markenführung
47
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44
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44
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28
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27
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26
Marketingforschung
23
Unternehmen
23
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22
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21
Online-Marketing
21
Kommunikation
20
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19
Luxusgüter
19
Customer satisfaction
18
E-commerce
18
Internet marketing
18
Kundenzufriedenheit
18
Physical distribution
18
Vertrieb
18
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18
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17
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17
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17
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17
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German
140
English
104
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Khare, Arpita
Lee, Hyun-hwa
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
180
Homburg, Christian
174
Huber, Frank
111
Meffert, Heribert
109
Bauer, Hans H.
108
Herrmann, Andreas
106
Kumar, V.
105
Kleinaltenkamp, Michael
94
Han, Heesup
84
Ahlert, Dieter
72
Verhoef, Peter C.
72
Backhaus, Klaus
71
Albers, Sönke
69
Krafft, Manfred
69
Mattila, Anna S.
61
Hollebeek, Linda D.
60
Stauss, Bernd
60
Lambertini, Luca
59
Sheth, Jagdish N.
58
Gierl, Heribert
57
Loureiro, Sandra Maria Correia
55
Swoboda, Bernhard
54
Diller, Hermann
52
Palmatier, Robert W.
52
Burmann, Christoph
51
Piller, Frank T.
51
Grewal, Dhruv
50
Walsh, Gianfranco
50
Peitz, Martin
49
Benkenstein, Martin
47
Esch, Franz-Rudolf
47
Tomczak, Torsten
47
Kotler, Philip
46
Thaichon, Park
46
Vrontis, Demetris
46
Phau, Ian
44
Fritz, Wolfgang
43
Gil Saura, Irene
43
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27
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
Journal of business research : JBR
4
Journal of fashion marketing and management
4
Psychology & marketing
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Emerald insight
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ECONIS (ZBW)
243
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1
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243
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
4
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
6
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
7
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
9
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
10
Consumers' preference fit and ability to express preferences in the use of online mass customization
Moon, Heekang
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 124-143
Persistent link: https://www.econbiz.de/10010387376
Saved in:
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