//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Khare, Arpita"
~person:"Loureiro, Sandra Maria Correia"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Konsumentenverhalten
Theorie
Marketing
206
Consumer behaviour
135
Theory
102
Marketingmanagement
99
Marketing management
95
Beziehungsmarketing
93
Relationship marketing
93
Deutschland
89
Marktforschung
88
Germany
87
Brand management
83
Markenführung
83
Market research
83
Brand image
45
Markenimage
45
Marketing theory
44
Marketingtheorie
44
Online-Marketing
33
Customer satisfaction
31
Kundenzufriedenheit
31
Internet marketing
30
Social Web
29
Social web
29
India
27
Indien
27
Strategisches Management
26
Brand
23
Business-to-business marketing
23
Markenartikel
23
Marketingforschung
23
Unternehmen
23
Luxury goods
21
Luxusgüter
21
Electronic Commerce
20
Kommunikation
20
Werbung
20
Viral marketing
19
more ...
less ...
Online availability
All
Undetermined
68
Free
5
Type of publication
All
Article
134
Book / Working Paper
115
Type of publication (narrower categories)
All
Article in journal
111
Aufsatz in Zeitschrift
111
Aufsatz im Buch
27
Book section
27
Lehrbuch
26
Textbook
26
Graue Literatur
25
Non-commercial literature
25
Collection of articles of several authors
24
Sammelwerk
24
Handbook
23
Handbuch
23
Bibliografie enthalten
13
Bibliography included
13
Aufsatzsammlung
12
Arbeitspapier
8
Working Paper
8
Wörterbuch
3
Case study
2
Enzyklopädie
2
Fallstudie
2
Hochschulschrift
2
Nachschlagewerk
2
Reference book
2
Reprint
2
Bibliografie
1
Collection of articles written by one author
1
Elektronischer Datenträger
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
131
German
118
Author
All
Khare, Arpita
Loureiro, Sandra Maria Correia
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
120
Homburg, Christian
116
Meffert, Heribert
97
Herrmann, Andreas
90
Huber, Frank
90
Kleinaltenkamp, Michael
88
Bauer, Hans H.
87
Han, Heesup
71
Ahlert, Dieter
68
Backhaus, Klaus
65
Kumar, V.
59
Lambertini, Luca
59
Albers, Sönke
58
Gierl, Heribert
53
Mattila, Anna S.
49
Peitz, Martin
49
Swoboda, Bernhard
47
Verhoef, Peter C.
46
Diller, Hermann
44
Benkenstein, Martin
43
Burmann, Christoph
43
Phau, Ian
42
Esch, Franz-Rudolf
41
Grewal, Dhruv
41
Hruschka, Harald
41
Hollebeek, Linda D.
40
Krafft, Manfred
40
Franses, Philip Hans
39
Fritz, Wolfgang
39
Thisse, Jacques-François
39
Anderson, Simon P.
38
Bagozzi, Richard P.
38
Decker, Reinhold
37
Helm, Roland
37
Tomczak, Torsten
37
Bang, Nguyen
36
more ...
less ...
Institution
All
Duncker & Humblot
4
Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
All
Schriftenreihe Marketing, Management
19
Journal of retailing and consumer services
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
International journal of retail & distribution management
3
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Psychology & marketing
3
The journal of product & brand management
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail and distribution management
2
Journal of fashion marketing and management
2
Journal of retailing
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Challenges and trends in modern banking
1
Cogent business & management
1
more ...
less ...
Source
All
ECONIS (ZBW)
249
Showing
1
-
10
of
249
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
How to earn a premium price : the effect of green
marketing
and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
7
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
8
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
9
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->