//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Unger, Fritz"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Konsumentenverhalten
Theorie
Marketing
245
Theory
127
Marketingmanagement
107
Marketing management
103
Deutschland
98
Germany
96
Marktforschung
94
Consumer behaviour
92
Market research
89
Beziehungsmarketing
65
Relationship marketing
65
Brand management
46
Markenführung
46
Marketing theory
44
Marketingtheorie
44
Marketingforschung
28
India
27
Indien
27
Strategisches Management
26
Unternehmen
25
Kommunikation
24
Betriebswirtschaftslehre
22
Business economics
22
Business-to-business marketing
22
Werbung
22
Online-Marketing
19
Electronic Commerce
18
Lehrbuch
18
Luxury goods
18
Luxusgüter
18
Physical distribution
18
Vertrieb
18
Brand image
17
Lieferantenmanagement
17
Markenimage
17
Supplier relationship management
17
Internet marketing
16
more ...
less ...
Online availability
All
Undetermined
45
Free
1
Type of publication
All
Book / Working Paper
140
Article
89
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
Lehrbuch
51
Textbook
46
Aufsatz im Buch
26
Bibliografie enthalten
26
Bibliography included
26
Book section
26
Graue Literatur
25
Non-commercial literature
25
Collection of articles of several authors
24
Sammelwerk
24
Handbook
23
Handbuch
23
Aufsatzsammlung
13
Arbeitspapier
8
Working Paper
8
Wörterbuch
3
Case study
2
Enzyklopädie
2
Fallstudie
2
Hochschulschrift
2
Nachschlagewerk
2
Reference book
2
Reprint
2
Bibliografie
1
Collection of articles written by one author
1
Elektronischer Datenträger
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
German
146
English
83
Author
All
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Unger, Fritz
Wiedmann, Klaus-Peter
Bruhn, Manfred
121
Homburg, Christian
116
Meffert, Heribert
97
Herrmann, Andreas
90
Huber, Frank
90
Kleinaltenkamp, Michael
88
Bauer, Hans H.
87
Han, Heesup
71
Ahlert, Dieter
68
Backhaus, Klaus
66
Kumar, V.
60
Albers, Sönke
59
Lambertini, Luca
59
Gierl, Heribert
53
Mattila, Anna S.
52
Loureiro, Sandra Maria Correia
49
Peitz, Martin
49
Swoboda, Bernhard
47
Verhoef, Peter C.
46
Diller, Hermann
44
Hollebeek, Linda D.
44
Benkenstein, Martin
43
Burmann, Christoph
43
Hruschka, Harald
42
Phau, Ian
42
Esch, Franz-Rudolf
41
Grewal, Dhruv
41
Krafft, Manfred
40
Franses, Philip Hans
39
Fritz, Wolfgang
39
Thisse, Jacques-François
39
Anderson, Simon P.
38
Bagozzi, Richard P.
38
Decker, Reinhold
37
Dwivedi, Yogesh Kumar
37
Helm, Roland
37
Tomczak, Torsten
37
more ...
less ...
Institution
All
Duncker & Humblot
4
Gottfried Wilhelm Leibniz Universität Hannover
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Schriftenreihe Marketing, Management
19
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Lehrbuch
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business research : JBR
4
The journal of brand management : an international journal
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Psychology & marketing
3
Springer eBook Collection / Business and Economics
3
Gabler-Lehrbuch
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Lehrbuch Gabler
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Emerald insight
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
more ...
less ...
Source
All
ECONIS (ZBW)
229
Showing
1
-
10
of
229
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
4
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
6
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
7
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
9
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
10
Special issue: luxury
marketing
and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->