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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Beziehungsmarketing
Business-to-business marketing
Konsumentenverhalten
Theorie
Marketing
205
Theory
101
Marketingmanagement
92
Deutschland
89
Consumer behaviour
88
Marketing management
88
Marktforschung
88
Germany
87
Market research
83
Relationship marketing
65
Brand management
46
Markenführung
46
Marketing theory
44
Marketingtheorie
44
India
27
Indien
27
Strategisches Management
26
Marketingforschung
23
Unternehmen
23
Kommunikation
20
Online-Marketing
19
Electronic Commerce
18
Luxury goods
18
Luxusgüter
18
Physical distribution
18
Vertrieb
18
Werbung
18
Brand image
17
Lieferantenmanagement
17
Markenimage
17
Supplier relationship management
17
Internet marketing
16
Advertising
15
Betriebswirtschaftslehre
15
Business economics
15
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3
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127
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108
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33
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33
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13
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8
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1
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1
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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Language
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German
140
English
96
Author
All
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
179
Homburg, Christian
175
Huber, Frank
111
Meffert, Heribert
109
Bauer, Hans H.
108
Herrmann, Andreas
106
Kumar, V.
105
Kleinaltenkamp, Michael
94
Han, Heesup
83
Ahlert, Dieter
72
Verhoef, Peter C.
72
Backhaus, Klaus
70
Krafft, Manfred
67
Albers, Sönke
65
Stauss, Bernd
60
Lambertini, Luca
59
Mattila, Anna S.
58
Gierl, Heribert
57
Sheth, Jagdish N.
56
Hollebeek, Linda D.
54
Loureiro, Sandra Maria Correia
54
Swoboda, Bernhard
54
Diller, Hermann
52
Burmann, Christoph
51
Palmatier, Robert W.
51
Piller, Frank T.
51
Grewal, Dhruv
50
Walsh, Gianfranco
50
Peitz, Martin
49
Benkenstein, Martin
47
Esch, Franz-Rudolf
47
Kotler, Philip
46
Tomczak, Torsten
46
Vrontis, Demetris
45
Phau, Ian
44
Thaichon, Park
44
Fritz, Wolfgang
43
Gil Saura, Irene
43
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Duncker & Humblot
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Gottfried Wilhelm Leibniz Universität Hannover
3
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1
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Schriftenreihe Marketing, Management
27
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
Journal of business research : JBR
4
Psychology & marketing
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
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ECONIS (ZBW)
235
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
4
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
6
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
7
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
9
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
10
Special issue: luxury
marketing
and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
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