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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Theorie"
~type:"article"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
Beziehungsmarketing
Theorie
Consumer behaviour
56
Konsumentenverhalten
56
Relationship marketing
29
India
25
Indien
25
Brand management
20
Markenführung
20
Market research
15
Marketing management
15
Marketingmanagement
15
Marktforschung
15
Brand image
11
Markenimage
11
E-commerce
10
Electronic Commerce
10
Luxury goods
9
Luxusgüter
9
Deutschland
8
Germany
8
Marketing
8
Brand
7
Green marketing
7
Markenartikel
7
Öko-Marketing
7
Einzelhandel
6
Environmental consciousness
6
Retail trade
6
Umweltbewusstsein
6
Bekleidung
5
Bibliometrics
5
Bibliometrie
5
Clothing
5
Corporate reputation
5
Dienstleistungsqualität
5
Firmenimage
5
Internet marketing
5
Online-Marketing
5
Perception
5
Service quality
5
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Book / Working Paper
26
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Accompanied by computer file
Aufsatz in Zeitschrift
Collection of articles of several authors
Article in journal
37
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28
Book section
28
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English
26
German
11
Author
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Kumar, V.
59
Han, Heesup
52
Homburg, Christian
44
Svensson, Göran
41
Gil Saura, Irene
37
Hollebeek, Linda D.
36
Mattila, Anna S.
36
Herrmann, Andreas
35
Palmatier, Robert W.
34
Verhoef, Peter C.
34
Agnihotri, Raj
32
Lambertini, Luca
32
Smith, Alan D.
31
Huber, Frank
30
Prentice, Catherine
30
Bruhn, Manfred
28
Henneberg, Stephan
28
Loureiro, Sandra Maria Correia
28
Naudé, Peter
28
Gierl, Heribert
26
Vrontis, Demetris
26
Walsh, Gianfranco
26
Ruyter, Ko de
25
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Thaichon, Park
24
Bang, Nguyen
23
Klaus, Philipp
23
Eggert, Andreas
22
Evanschitzky, Heiner
22
Krafft, Manfred
22
Balaji, M. S.
21
Casidy, Riza
21
Johnston, Wesley J.
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Harrigan, Paul
20
Hruschka, Harald
20
Johnson, Lester W.
20
Kowalkowski, Christian
20
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Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of international consumer marketing
4
Journal of business-to-business marketing
3
Marketing : ZFP ; journal of research and management
3
International journal of electronic marketing and retailing : IJEMR
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Zeitschrift für Energiewirtschaft : ZfE
2
International journal of Indian culture and business management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics systems and management
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
37
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1
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10
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37
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date (newest first)
date (oldest first)
1
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
3
Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia
Kautish, Pradeep
;
Khare, Arpita
;
Sharma, Rajesh
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10013390768
Saved in:
4
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
5
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
6
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
7
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
8
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
9
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
10
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
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